Archive for November, 2016

How to Choose An Autoresponder Script

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Autoresponder scripts are the most important things that one needs to know when running a business online; no matter what kind or type of business. In this electronic age, to get ahead from our competition, we should be able to maximize the use of the most utilize internet tool – email.

Everybody has an email address. And to keep your business running ahead from the pack, sending newsletter through emails is the way to go. You will be amazed with how much script based autoresponders can benefit your business.

Autoresponder scripts can be customized to your needs. There are available templates that you can use or you can use MS Word templates. Choose the newsletter template to fit your corporate look and the type of message you wish to convey. The script of your autoresponder can be as simple as “I’ll be back in two weeks” or a two-page explanation of why you will not be able to answer your emails. But this is just one of the advantages of autoresponder, it can send messages to thousands and even million of people. It is the ultimate communication tool on autopilot.

Whenever someone sign-up to your website, the autoresponder can automatically send a welcome email to the new member. This may not warrant buying a software as sending a welcome email is easy to do. But try sending a thousand emails or more to your followers and you’ll be thankful for this program.

The autoresponder is meant to help you do the menial tasks that don’t involve thinking or decision-making. One task done by the autoresponder would mean lesser repetitive task for you. Autoresponder content can be about an upcoming sale, a promotional discount or just reminding the people that your company exist.

When you are sending out newsletters, whether it contains information, how to tips, always provide a link that will directly take them to your website. Remember that people will receive dozens of emails a day, to make your newsletter stand out, create something that is colorful and appealing to the eye but always bear in mind that you are conveying the positioning of our brand, and as such your newsletter should look the part. If one takes the analogy of an insurance salesperson – you would expect him to wear a suit and tie.

Always display your logo on a visible position to make a better recall. Always use the same color scheme and look from your website to further the familiarity to your company.

Your goal here is to sell. But do not do send an email through autoresponder frequently. Make it once a month at most every second week. People should look forward to your newsletters and not just delete it. They may choose to opt out from your mailing list if they get annoyed by your letters. Also, when you have decided on a time line, commit to it and try to keep it coming for as long as you can. Keep your messages short and interesting. Always offer free information and tips, this is a great way for you to show your skills and knowledge, thereby becoming an authority in the field in the readers mind.

For an review of a very effective autoresponder and newsletter management system visit Autoresponder – Newsletter Manager

List Building Secrets And Techniques & Tips

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A well known way to succeed with a business online is creating a list. It’s practically out of the question to get by as an online marketer without ever having to build a list of potential customers. Therefore, if you want to start a career in Internet marketing, it’s very important that you get a good grasp of the dos and donts of list building and you manage to find out some useful list building secrets.

List building is an important part of Internet marketing. You have to gain contacts and their data and or information and you send them a email them for advertising reasons. It isn’t very difficult provided you really know how to do it, but it isn’t simple either and problems can arise. This is where understanding a few list building secrets comes in handy.

In order to build a successful list, you need an interesting and convincing squeeze page. A squeeze page is a web page that’s especially designed to offer instant access to certain information, a website or a free gift in exchange for the visitor’s name and e-mail address. It is of utmost importance to create an effective press page if you want to get quality information. For highest success, the text you use has to stand out and be free of errors and persuasive – people must feel they get something worthwhile in exchange for their name and e-mail address. For instance, a free present can be a valuable incentive for people to sign up.

It’s important to have a large list, but if you’re in a position to choose, always pick quality over quantity. If you have many names and e-mail communications information in your list, but very few that actually belong to potential customers, you’ve failed. On the other hand, if your list is little, but everyone on it could turn out to be a valuable customer, you’re about to turn out to be a success in the world of Internet advertising.

So, if you understand the basics of list building, maybe it’s time to get into online marketing and find out some more list building secrets.

If you enjoyed this article on List Building Critic then also please check out our list builder for more great information.

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Email Marketing Software and Privately Owned Used Car Dealerships

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Do you know how easy email marketing software can make your life? As a private used car dealership owner or operator, you can use email marketing to connect you with other businesses and potential clients, without having to break the bank. This will help you convert more potential clients into buyers and help you generate more business with other dealerships.

Email marketing software is designed to help you create a professionally designed email marketing campaign in minutes. By designing a campaign that appeals to your potential customers, you have a greater opportunity for repeat business. Because top-ranked email marketing software will include a comprehensive list manager, you will be able to segment your contacts by the cars that they might be interested in. This will change the design of your campaigns.

Your design can include images of the vehicle’s interior, front, side, trunk-space, or any other special features that you would like to show, enhancing the likelihood of the potential sale. The best email marketing programs will make it so simple for you to upload images with just a click of a button. The written content you will include can be cut and pasted into the available fields, and can be edited and stylized to suit your vision. By designing your campaigns to show the features of your vehicles, you will increase the amount of conversions of potential clients.

You can also use these campaigns to unite yourself with other dealerships, creating an affiliate program that will earn you more commissions. By adding other dealerships to your contact list, you can send them the campaigns that you create. This will allow other dealerships to send you clients for a percentage of commissions based on the client’s interest in the vehicle that you are selling, and vice-versa. If other dealerships have a vehicle that matches a client’s needs; you can earn a little extra cash by sending the client their way for a small piece of the pie. This is a simple way that email marketing programs can help you in earning a little dough on the side.

Some things to keep in mind: the better the email marketing program, the more choice they are going to offer you. As an example, the a top ranked email marketing programs will allow you to choose your marketing strategy by offering you either “Unlimited Monthly Sending” or the use of a “credit system”. Using a monthly billing plan for email marketing software means you have a monthly cost based on the size of your subscriber list (the higher the number of subscribers, the higher the cost per month) that allows you an unlimited amount of sending within that month. This works great for enterprise-level businesses that are constantly sending out to hundreds of thousands of clients on a consistent basis.

With the credit system, you purchase an amount of credits depending on how you want to structure your email marketing strategy. Because one email address is the equivalent of one credit, you can determine how many email blasts you plan on doing for any certain campaign. As an example, if you have 3,000 subscribers that you want to send to 5 times over the next 6 months, up front you will purchase 15,000 credits (3,000 x 5). This saves you hundreds of dollars, as credit packages’ costs per thousand are reduced if you purchase more up front. Because the credits do not have a roll-over fee or a monthly charge, it puts you in full control of your marketing. You are not tied into marketing every single month. You have the freedom to choose whether or not you will market via email that month, depending on the needs and seasonality of your business.

The credit system tends to work better for small and medium sized businesses. The monthly costs can get expensive and the need to market every month isn’t always there. Plus, if you have a budget set aside for a certain campaign you are doing, you can use the credits to match your needs in terms of budget. However, this can be a financially unsound decision if you are an enterprise level business. Using email marketing software in the form of credits is just not cost effective for a company that sends out hundreds of thousands of emails per month.

The credit system is likely to work better when sending out as a privately-owned used car dealership. Although you will be sending out frequently, the amount of subscribers that you send to will likely be smaller in volume. Therefore you can purchase a large amount of email credits up front and draw from them as you would a bank account.

You will also want to choose email marketing software that allows you unlimited possibilities in terms of list management. This will allow you to create a groupings of customers based on the kind of car they were looking at, or how interested they seemed (Hot, Warm, Cold), what week they came onto your lot, etc. This will help you to organize who you are sending to and keep you more organized. Because the better email marketing programs are set up with results tracking, you will be able to see exactly who is opening, clicking and forwarding your emails. This is extremely useful information for future marketing strategic planning.

Email marketing software will help you develop your business contacts and clients by giving you professional looking campaigns and list management and tracking capabilities. Because email marketing programs only cost a few dollars to use, it could totally reinvent the way that you do business. Email marketing software will make your privately owned used car dealership feel brand-new!

Rudy Barell is a Senior Account Executive with Elite Email, the complete email marketing software package used by previously owned car dealerships around the world. You can deploy a comprehensive email marketing solution for your used car dealership with a no risk free trial. Start harnessing the power of email marketing today!

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Autoresponder Success Tips

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AutoResponder Success Tips

Once a business realizes the power of AutoResponders, the next logical question becomes:

How Do I Put AutoResponders To Good Use?

There are many ways you can use AutoResponders to automate repetitive sales tasks.

Most sales people find themselves answering the same questions over and over via email. Why not create a series of commonly asked questions and answers and make this information available via an AutoResponder?

AutoResponders can be used to send price lists to perspective customers. Adding a simple form to your web site allows visitors to request pricing information by entering their name and email address.

An added benefit for you is that when a visitor enters this information, they are entered in to your AutoResponder database and you now have a targeted lead.

AutoResponders can be a great way for publishers to allow prospects to sample a new book or series of articles. The AutoResponder can send out the first few chapters and include a link that directs readers to a site where they can purchase the rest of the information online.

Sales Managers can use AutoResponders to train their sales staff, send outseasonal and promotional information, etc…

Restaurants can use AutoResponders to follow up with customers that drop their business card into the fishbowl as they cash out.

Entertainers can use AutoResponders to stay in touch with their fan base and let fans know of events, concerts, shows, promotions, etc…

Service related businesses such as auto mechanics, pest control operators, air-conditioning companies, pool companies can send timely reminders and service notifications to create repeat business.

Retailers can put AutoResponder technology to good use by letting customers know about close-outs, promotions, and coupon offers.

Keys To AutoResponder Success

Some of the keys to success when using your AutoResponder include:

* Personalize your messages. Good AutoResponders can personalize your subject line and email text with the recipient’s name and other contact information. Recipients are much more inclined to open a message addressed to them personally.

* Keep the content relevant. AutoResponder messages that are off-topic or irrelevant can actually do more harm than good. When the prospect gave you their contact information, there was an implied trust that you would send them information relevant to what you were offering at the time. Protect your credibility at all times by keeping your content concise and relevant.

* Always use double opt-in subscription techniques. Double opt-in means that before someone is added to your AutoResponder, they go through a process of confirming their interest. The first opt-in happens when your information is requested. The 2nd (double) opt-in happens when your AutoResponder sends the prospect a message to confirm their interest in receiving your information.

* Offer free relevant content. You might set your AutoResponder up to send a case study, free tips, or other information to entice your readers to purchase from you.

AutoResponders are a great way to put the power of Email Marketing in your hands.

The time and cost savings are well worth the effort to learn how to use AutoResponders effectively.

About The Author:
Brian Rooney is the founder of http://TrafficWave.net LLC. http://TrafficWave.net provides AutoResponders to thousands of small and home based businesses around the world.
Brian Rooney can be reached online at http://www.trafficwave.net

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Producing Business Growth Through Email List Building

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If you’ve been involved in the world of online marketing for some time, then it is obvious that you have heard experts say that the money is in the list. The principle of list building is one of the most important functions to any internet business. However, there are many struggling marketers that cannot see the value of building an email list and they never do it. They don’t understand that your profit potential can triple itself when you build a list of interested prospects. You can have the best looking website on the internet with good sales copy and still be lacking in profitable growth if you don’t include list building in your internet arsenal.

Recent Statistics have proven to us that your average customer has to view your marketing message about 10 times before they are even convinced of ordering your product. In other words, a visitor that lands on your website, must make an additional nine repetitive visits to your site in order to be persuaded to buy your product. Since this is the case, it is essential that you build an email list so that you can re-market to these visitors and make your business campaign more profitable. Sadly, many marketers leave a lot of money on the table because they fail to setup a list building component to their online business.

So, you may be wondering how do I build an email list? Well, it all begins with your landing page or squeeze page. The landing page is your website visitor’s first introduction to your product, service, or information that you are offering. It has to be designed in a way that forces the visitor to sign their name and email address on a form in order to get free access to some special information or product. If you do not allow your visitors to exchange their personal information for a gift that benefits them, then your squeeze page will fail to receive the conversions you expect.

Although you may lose the few visitors who have no intention of signing the form, the benefits of a landing page for list building is still far greater than having none at all. If you set up your squeeze page correctly, then you should be getting most of your traffic to opt-in to your subscriber list. Once they are on your email list, you can frequently send them emails until they buy the recommended product from you.

Although this may sound too easy to be true, there is a right way and wrong way of doing this. You should set up your auto-responder in a manner that will give the best response from your list. One method for doing this is to provide valuable lessons and tips within the first set of emails that will bait them to buy the product for further training and information. Sending messages with the words “buy this product now” will totally turn them off and it may cause them to unsubscribe to your list within a few days. It is important to always be creative when structuring your follow up email series so that you can always have a high email open rate. If there is no high open rate, then there will be no sales or money made.

Some of you may think these tips are simple internet marketing basics. Although they are, I have come to realize that many internet marketers fail to promote adequately to their email lists. The overall aim of your email messages should be to get them to click on the links within the email. If you do not have good email copy, then hardly anyone will be persuaded to visit the recommended websites within your emails. It is imperative that you establish trust with your subscribers by providing excellent teaching and tools, so that they will gladly check out any item or link you recommend in an email. If you try hard to use this marketing strategy correctly, then you will definitely experience the huge benefits that list building provides for your business and overall revenue.

Are you interested in applying more list building strategies to your marketing arsenal? If so, then you should check out Melvin’s Autopilot Cash Formula Bonus that will provide an blueprint for all of your online marketing efforts.

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Tips For Running An Effective Email Marketing Campaign

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It seems that what emerged as sound email principles and etiquette apply just as well to email marketing. But its not just email marketing… it’s effective email marketing.

Where previously formal letters and faxes used to be the way to communicate with clients and potential customers, the shift to the ‘softcopy’ world of the Web has meant that this same type of communication would have to happen in a format pertinent to this new venue. Email and email marketing asserted itself as the prime method of contact then. From brochures to customer support, everything can now take place through a few types on the keyboard and few clicks of the mouse.

However, there still is a protocol and a proper manner for effective email marketing:

– Be clear

Email is a shortened form of communication. There is no space for flowery and overtly ego-soothing language. Basic courtesy applies, like proper greetings and such, but on the whole, emails should be short and clear. Get to the point as soon as possible. Let your recipient know what is expected of him, what he stands to gain through this communication, and how he can gain it (for example, what he has to do, such as be within the first hundred to visit a site and thus earn a discount)

– Offer value, not information

Provide incentive for the email reader to read and click through. Add value to your communication. Attract and seduce. Don’t be surprised a boring, hum-drum email is deleted as soon as the recipient reads the first few lines. Entice, and do not provide too much information in the content. The website is there for this purpose. The email is for communication.

– Prefer text

Graphics take long to load and often emails with graphics and attachments are deleted immediately or go to a junk mail folder.

– Label your images if you use them.

Some people get only the text in an email in their browser. If you include graphics but fail to label them, the whole message may not make sense or the reader may not be enticed. Providing labels lets him know what stands at such a place in the message.

– Use a hook

You should aim to catch the attention of your reader from the first line itself. A good hook works then. Its message should be relevant and clear so that the customer can then immediately decide to read on or not. Remember that a reader is won through the first few lines itself.

– Support the hook

In the body of your email, use relevant information to support your hook and its message. However, be concise, as this isn’t an opportunity for an info dump. Your information should simply reinforce your hook.

– Be short and concise

Readers won’t read every word that is down in an email. They usually scan the thing in whole. Use the space you have succinctly to maximize the opportunity to grasp the reader.

– Provide the most important information first

Make efficient use of the top space of your email. Many readers read email through a preview pane. The top third of your email will be displayed in this pane, and based on this information, a reader may decide to read the full or delete the message already.

– Use a legible and easy to grasp format
– Arrange your text in a manner that is pleasant to the eye.
– Delineate text and paragraphs using hyphens or lines.
– Use legible font such as Georgia and Verdana in a readable size.
– Use bullets and lists to more clearly define your message so it can be grasped at first glance.

– Use the active voice

The active voice ‘involves’ the reader in the message and pushes him to react.

– Know your audience

And write accordingly with appropriate wording and information.

– Avoid URLs that are too long

Such addresses in emails can be difficult to click as they lose their link when they are ‘broken’ onto 2 or more lines.
Aim to have a URL on its own line. If needed, shrink the text for the link. Or you can offer the address without a hyperlink but as a ‘copy and paste’ option.

– Avoid caps and excessive use of punctuation marks

That’s basic email etiquette, which carries forward into your business communication.

– Offer an option to unsubscribe

Always offer a ‘way out’ for your recipients. An unsubscribe link is expected to be seen at the bottom of the email.
Providing your recipient with the option to continue receiving emails or to terminate the reception shows caring and courtesy to the reader.

Also ensure that an unsubscription is effective immediately.

– Easy to subscribe as well

Make it easy to subscribe as well. Provide links and offer a way to your guest book or how to provide comments and feedback. This shows consideration on your behalf.
It is also a good idea to let your readers know that they are free to forward the email as well.

– Make it easy to change subscription address

This way, if a client or recipient changes his address, he can make sure the email follows as well.

– Make good use of your subject line

The headline of your message should go in the subject box, as this is the first glimpse recipients will have to your email. Use it judiciously to convey information.

– Address your recipients by their name

This shows consideration and a personal touch. You definitely win over more people through a personalized message than through an impersonal mass bundling.

– Avoid in holiday periods

This time is often holiday from emails too, so keep email marketing communications to the minimum too.
You could however send out a message with the holiday’s greetings and best wishes.

– Consistency with corporate design

Having the same kind of layout and formatting as your website and other business communication supports ensures that someone recognizes your email at first glance too.

Once you have found the right template/format, use it every time.

– An email address that says who you are

People are more apt to trust a message with a From line containing information about who you are and where you’re from. This will also prevent your email from being listed as spam and from ending in the junk email folder.

– The landing page should fit the email and the offer

Make sure you are leading your reader to the right destination through the links provided in the message.

People hate wasting their time, and if this happens even once, you stand the risk of losing credibility.

By tailoring your landing page for links, you also make better use of your website to further engage the customer’s interest.

– Motivate newsletter sign up with a freebie or bonus
Offer something in return as an incentive. This could win you a lot of new subscriptions.

– Have good multimedia if you are using it

If you are using audio or video, make sure they are of good quality and can be accessed easily.

– Reply to requests within 24 hours

This is basically common courtesy but it pays to be recalled. Ensuring prompt replies show you care and value your customers.

– Email should be service oriented, not marketing oriented as with paper

Your aim through email marketing is to inform and provide an ‘easy’ access to your company.

– Customize so it doesn’t look like spam

Make sure your message is unique in its content and format so it isn’t brushed off as spam.

– Offer user control if possible

Wherever possible, give your reader the opportunity to tailor your communications to him. People are most apt to listen to the information they have asked for.

– Provide contact information for you

Always provide a way of contacting you. The signature in emails is one of your greatest effective email marketing assets.

By making use of these email marketing tips, you should be able to create a successful and effective email marketing campaign.

Matt Henderson, owner of MyOnlineSuccess.com, is an affiliate marketing guide and coach for beginners. To learn how you can start your own online business visit http://www.myonlinesuccess.com

10 Innovative Ways To Use Your Autoresponder

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1. Collect leads with your autoresponder. You will get an e-mail digest of everyone’s e-mail addresses who requests information from your autoresponder.

2. Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material.

3. Publish free reports in autoresponder format. The reports should be related to your business or web site. Giving away free stuff will quickly increase your traffic.

4. Collect vital customer satisfaction information by publishing a survey in autoresponder format. This type of information will help you serve them better.

5. Instead of answering every customer question that’s e-mailed to you, publish ” Frequently Ask Questions” in autoresponder format. This will save time and money.

6. You could publish your testimonials or endorsements in autoresponder format if you don’t have the room in your ad copy. It’s more effective to include all of them.

7. Provide back issues of your e-zine archives in auto- responder format. This will give your subscribers and web site visitors easy access to them.

8. Publish your entire web site in autoresponder format. Sometimes visitors don’t have enough time read your entire site. They could print it out and read it offline.

9. You could offer your ebook in autoresponder format. Your visitors won’t have to download it or have the software to read it right away.

10. You could publish the terms and conditions to any business transactions in autoresponder format. This could include return policies, purchases, refunds etc. —-

MLM List-Building Is The Heart And Soul Of Lead Generation-For MLM Success Master These MLM List Building Tips

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MLM list building plays a very important part of building your MLM home business. Why should everyone engaged in MLM build a strong in-house email list? Because it is the fastest and easiest way to generate qualified leads! Meanwhile leads are the lifeblood of every online MLM opportunity.

An in-house list makes it possible for you to engage prospects in a most relevant manner. Conversion rates from members of an email list are also markedly higher in comparison with ‘cold-calls’ and the like. An email list therefore substantially increases your ROI (Return On Investment).

Do you need some proof? Here are a few: a recent article in MediaPost placed the ROI of email at $ 130. That followed an earlier estimate by the Direct Marketers Association which placed the ROI of email marketing at $ 43.52.

That too was preceded by a study released by Epsilon which showed that even consumers themselves preferred to receive advertisers’ messages these days by email.

So, it’s no wonder that an increasing number of companies these days are using emails to engage consumers in meaningful ways. The Obama campaign organizers would readily admit that this was the single most important instrument that helped drive subscribers to donation pages–emails.

So you see, it doesn’t matter what business you’re into. As long as it is done online and involves recruiting, there’s no point asking if an email list would benefit you.

A more pertinent question ought to be: what’s your list-building strategy? Are you taking advantage of all opportunities to build and grow your email list? At the beginning of your marketing efforts, this may appear a bit awkward.

It surely takes concerted efforts to get into the habit of asking for email addresses. But hey, do you really desire to get more positive results from your MLM business? Then ditch all excuses, grow your email list! Listed below are 5 list-building strategies you can employ.

Include a “Join My Email” Sign-Up Box On Your Website: As an online entrepreneur, your website is the first place people come to when they want information about you or your business. And so it should be. But are you capturing the email addresses of these visitors? It’s a great chance to build a relationship with them. Don’t pass it up.

Ask Your Customers For Their Email Addresses: Whether the conversation is over the phone or in person, tell customers about your email communication, and ask if you can add them to your list. If most or all of your transactions are done online, don’t forget to send a follow-up mail after an order, courteously ask them to join your list.

Ask Those You Meet At Trade Shows And Similar Events: Tell them about your free e-newsletter or your email-only weekly or monthly specials. Ask them if you could add them to your list.

Offer Incentives For Signing up, Free gifts are to most persons what sugar is to ants! It’s amazing how a simple freebie or a chance to win a prize can easily make a person want to take the plunge and sign up for your email list.

No, your giveaway doesn’t have to be anything costly; perhaps just an offer to share some expert knowledge or provide some free guide. But remember to state clearly that those signing up will be added to your mailing list.

Put A “Join My List” Link In All Online Content: This may sound like the first tip, but it is different. Here, the strategy is to include a link that automatically takes readers to your sign-up page.

So, do you have a personal blog? Or, do you feature articles on your website? This is a great opportunity to grow your list. You could end every article with the following lines: “Enjoyed this article? Get several like it delivered to your inbox every week. Sign up for our weekly e-newsletter.”

By putting some of these creative tactics into action, you’ll see a significant and steady increase in your email list over the next months and years.

In MLM, more contacts mean more opportunities to recruit new customers and build new relationships. You really don’t need anyone to tell you that this is the only way a MLM business can grow and thrive, do you?

Sandra Essex is a TOP Producing Internet Marketer. She enjoys helping new people learn how to Build Their MLM Business by using the internet. Learning these MLM Marketing Secrets can help you Explode your MLM Business. http://www.uniquemillionaires.com Visit my Blog for more MLM Lead Generation Tips. http://www.sandraessex.com FREE 7-day Video Boot Camp: “Finding Leads without Prospecting” http://uniquemoneymakers.com

An Email Marketing Program and Private Used Car Dealerships

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Do you know how easy an email marketing program can make your life? As a private used car dealership owner or operator, you can use email marketing to connect you with other businesses and potential clients, without having to break the bank. This will help you convert more potential clients into buyers and help you generate more business with other dealerships.

An email marketing program is designed to help you create a professionally designed email marketing campaign in minutes. By designing a campaign that appeals to your potential customers, you have a greater opportunity for repeat business. Because a top-ranked email marketing program will include a comprehensive list manager, you will be able to segment your contacts by the cars that they might be interested in. This will change the design of your campaigns.

Your design can include images of the vehicle’s interior, front, side, trunk-space, or any other special features that you would like to show, enhancing the likelihood of the potential sale. The best email marketing programs will make it so simple for you to upload images with just a click of a button. The written content you will include can be cut and pasted into the available fields, and can be edited and stylized to suit your vision. By designing your campaigns to show the features of your vehicles, you will increase the amount of conversions of potential clients.

You can also use these campaigns to unite yourself with other dealerships, creating an affiliate program that will earn you more commissions. By adding other dealerships to your contact list, you can send them the campaigns that you create. This will allow other dealerships to send you clients for a percentage of commissions based on the client’s interest in the vehicle that you are selling, and vice-versa. If other dealerships have a vehicle that matches a client’s needs, you can earn a little extra cash by sending the client their way for a small piece of the pie. This is a simple way that email marketing programs can help you in earning a little dough on the side.

Some things to keep in mind: the better the email marketing program, the more choice they are going to offer you. As an example, the a top ranked email marketing programs will allow you to choose your marketing strategy by offering you either “Unlimited Monthly Sending” or the use of a “credit system”. Using a monthly billing plan for email marketing software means you have a monthly cost based on the size of your subscriber list (the higher the number of subscribers, the higher the cost per month) that allows you an unlimited amount of sending within that month. This works great for enterprise-level businesses that are constantly sending out to hundreds of thousands of clients on a consistent basis.

With the credit system, you purchase an amount of credits depending on how you want to structure your email marketing strategy. Because one email address is the equivalent of one credit, you can determine how many email blasts you plan on doing for any certain campaign. As an example, if you have 3,000 subscribers that you want to send to 5 times over the next 6 months, up front you will purchase 15,000 credits (3,000 x 5). This saves you hundreds of dollars, as credit packages’ costs per thousand are reduced if you purchase more up front. Because the credits do not have a roll-over fee or a monthly charge, it puts you in full control of your marketing. You are not tied into marketing every single month. You have the freedom to choose whether or not you will market via email that month, depending on the needs and seasonality of your business.

The credit system tends to work better for small and medium sized businesses. The monthly costs can get expensive and the need to market every month isn’t always there. Plus, if you have a budget set aside for a certain campaign you are doing, you can use the credits to match your needs in terms of budget. However, this can be a financially unsound decision if you are an enterprise level business. Using email marketing software in the form of credits is just not cost effective for a company that sends out hundreds of thousands of emails per month.

The credit system is likely to work better when sending out as a privately-owned used car dealership. Although you will be sending out frequently, the amount of subscribers that you send to will likely be smaller in volume. Therefore you can purchase a large amount of email credits up front and draw from them as you would a bank account.

You will also want to choose an email marketing program that allows you unlimited possibilities in terms of list management. This will allow you to create a groupings of customers based on the kind of car they were looking at, or how interested they seemed (Hot, Warm, Cold), what week they came onto your lot, etc. This will help you to organize who you are sending to and keep you more organized. Because the better email marketing programs are set up with results tracking, you will be able to see exactly who is opening, clicking and forwarding your emails. This is extremely useful information for future marketing strategic planning.

An email marketing program will help you develop your business contacts and clients by giving you professional looking campaigns and list management and tracking capabilities. Because email marketing programs only cost a few dollars to use, it could totally reinvent the way that you do business. An email marketing program will make your privately owned used car dealership feel brand-new!

Robert Burko is the President of Elite Email, the complete email marketing program package used by previously owned car dealerships around the world. You can deploy a comprehensive email marketing solution for your used car dealership with a no risk free trial.

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Get More Response Out Of Your Autoresponder

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An autoresponder is a tool that should not be overlooked in your Internet marketing efforts. While many individuals use an autoresponder, or at least have an account in their possession, they are often a tool that is thought of as being too much trouble for the effort. If you have experienced less than ideal results from your efforts with your autoresponder, perhaps you’re going about it the wrong way. There is a reason why individuals say that the money is in the list. Having an autoresponder set up and collecting e-mail addresses means money in the bank if you go about it the right way.

The first thing that you need to do is to choose the proper autoresponder company. There certainly are a lot of options that are available out there but some of them contain some hidden pitfalls. For example, if you’re just starting out with a business and want to try out a free autoresponder company, you may be sorry when it comes time to move to a more robust system. The reason that this is the case is that your subscribers will need to re-opt in to the new system. Unfortunately, many of them will not take the time to do so and you will lose a large portion of your subscriber base, and your efforts.

You also need to make sure that you are contacting these individuals in the right way. Be careful not to send out a sales letter too early in the series. Although there is nothing wrong with mentioning your product, even from the first autoresponder, you should be working more on building a relationship with them. You can do so with an introductory letter and by providing them with solid information, for free, with every e-mail that you send. Once they get used to getting e-mails from you, they will be very forgiving and often willing to purchase once you send out a sales letter.

The most important part of getting a lot out of your autoresponder series is testing. This is the case with all areas of marketing, if you aren’t testing then you aren’t improving. A reputable autoresponder company will give you the ability to split test messages. As long as you track the results, you can continue to split test until you can improve your results many times over.

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