Archive for April, 2017

Home Business Marketing – Your Own Autoresponder Is The Best Way To Build An Email List

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Good home business marketing begins with building and using an opt-in list. When it comes to building your list there are several different ways you can go. I happen to believe that having your own autoresponder is the best way to build an opt-in e-mail campaign and we will talk about that in this article.

You can certainly purchase leads and let other people build your list for you. One way to do that is purchasing co-registration leads. You can even rent a list and send emails to it. All email is one way to do that but is that really an effective way to make money?

Because most people who come to a website never make a purchase it’s important that you concentrate on getting their contact information for future follow. Utilizing your own autoresponder is the best way to get names and e-mail addresses for your home business marketing follow-ups.

An autoresponder is an automatic way to send email and takes all the guesswork out of things for you. You can even pre program your whole email marketing campaign in advance. This allows you to concentrate on building your list by capturing names and email addresses of your visitor.

The most effective way today to build your own list is to promote landing pages or splash pages as they are sometimes called. You have probably seen landing pages as you surf around the Internet. You may have even joined a list by filling out a form on one.

A really good landing page captures your attention and makes it very easy for you to provide your contact information. They do this by making you want to sign up for the information that they can provide you.

If you personally have your own product you can still use a landing page to capture contact information before passing them through to your sales page. If you sell other people’s products such as an affiliate marketer would do, you still want to do the same process before passing your visitor to your affiliate sales page.

Having your own autoresponder allows you to promote your splash page and then capture the contact information into it. A quality auto responder such as Aweber or GetResponse can automate the whole process while allowing you to build a list that is strictly yours and no one else’s.

In your home business marketing efforts, it is so important that your own opt in email campaign is utilizing your own autoresponder. You are not only building your list, you are also building your future with your list becoming an asset you own.

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David Ogden is an established online marketer who specializes in practical website resources and advice.

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Some Tips On How To Start Your List Building Right

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When it comes to email marketing, many novice online marketers are always directed into how to build a list in a hurry. Although this advice does not sound half bad, list building is really not as simplistic as it sounds. There are certain things you need to acquire first before you can build a list that you can utilize for your make-money-online scheme. Some of these initial must-haves include: a working web page, the “goods,” the promotional material on the web page, a squeeze page, and an autoresponder. You are at liberty to add more to this list, but these aforementioned must-haves cover the basic grounds for good list building practices.

The first thing you would need is a working web page, a place where you can start marketing whatever it is you wish to sell. With the technology being offered by the Web 2.0 era, you really do not need to buy a domain name or your own personalized website anymore (although both of these help drive a lot of traffic to your web pages.) You can simply use free sites like web blogs and even social network pages. The second thing you need to have is the actual “goods:” products, services or ideas you would want to market. You can promote your own goods especially if you have a brick-and-mortar business you want to introduce to the virtual market place. You can even set up your own affiliate program to help speed up sales. Or, you can simply go to Clickbank and try to choose one or more products there from particular marketable niches. There is no limit to the number of goods you can market. However, if you are only starting to learn the ropes of this business, it would be best to stick to one or two on the onset.

Once you have your marketable goods, you would need to work on your web pages; that includes creating the look, the dimensions and the articles that are to be posted on your site. You have to remember that most online users still browse different web sites for information – well written, well presented, timely and useful information. A good website can draw a lot of traffic on its own. At this stage, you can encourage people to contact you for questions and inquiries; and in effect, you are already list building on your own. However, imagine having to do that to all the people who comes to your site.

This is where a squeeze page and an autoresponder may come in handy. A squeeze page is essential in the list building process, because here, the data gathered is precise and concise. You get a name, an email address and a consent form from your website traffic that basically says: it is okay for you to send more information through their email. An autoresponder application, as the name suggests, is a program that allows you to send email promotional materials to the people on your list on a regular basis. Email marketing is beneficial to both client and online marketer. The client is given free information about the goods, and even special rate discounts; while the online marketer is given the chance to continue his or her “sales” talk with the client.

Christopher Freville is the creator of Automated List Builder – a system he has personally used in order to build up a staggering 50,000 subscribers in only 12 months. These days, his Automated List Builder earns him about ,000 in net sales per month. If you would like to know more about this software application and list building.

Email Marketing Solutions Pushes Brand Awareness for Garment Designers

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As a smaller brand within the garment design industry, how can you compete against the bigger brand names without email marketing solutions? You don’t have the kind of cash flow to purchase print media or Television advertisements to expand your client base. On top of that, you don’t have the costly, sophisticated tools big companies use to keep their customers coming back. Email marketing solutions helps you hold on to your clients by promoting your brand and making your customers feel appreciated. Email marketing solutions only require a few minutes of your time. In that brief span you get professionally designed email advertising campaigns sent directly to your customers.

So here’s where you begin: collect a list of emails. There are a number of ways to accomplish this, and one effective method is to get your customers to sign up by giving them a discount, like ‘5% off every order this month if you sign up for our email database.’ A company that is satisfied with your service will be thrilled to receive the same merchandise at a lower cost, especially if it means that they will receive a ‘preferred customer promotion’ for doing so.

Congratulations! You now have your first contacts. The next step is to sign up for an email marketing solutions account. Signing up is easy, because most email marketing solutions are created with the idea of keeping things as simple as possible so that anyone can take advantage of them. Now, cycle through the professionally-designed templates and create your first campaign. Building your campaign is also an easy process. Email marketing solutions gives you user-friendly templates so that all you have to do is input your text (or you can copy and paste it, if you want), and add your images. Here are a few tricks to think about when using your email marketing solutions to create a campaign: Do not use too much bolding, italics, and capital lettering in the main body portion or the subject line of your email. Also, try not to put too many pictures of your products without also balancing those images with content to support the images. Symbols like exclamation points or dollar signs in your subject line should also be avoided as well. All these techniques, commonly used to attract attention, also end up attracting spam filters. If you overuse them, your email will not go into your subscribers’ inbox, but rather into their spam or junk mail box.

When you are ready, click a button to schedule your email marketing campaign, and it will automatically go out to the people on your list at the date and time you selected.

Now that your email marketing solutions campaign is finished and has arrived in your buyersC inbox, you will be able to track which of your clients were interested in your marketing campaign. One of the great things about email marketing solutions is that it can track ‘clicks’, and ‘opens.’ This gives you a percentage breakdown and analysis of which of your customers are opening and clicking on the promotions you have in your email. Also, by adding a ‘forward to friend’ button, you will be able increase your mailing list, and have a greater chance to have more customers.

As a garments designer, using email marketing solutions will have a large impact on how many return customers you have, which will positively affect sales. Email marketing solutions can provide you with added business and potentially grow your client base over time. This is a cost effective way to keep on par with larger brand competitors and maximize your brand’s potential. You might be small, but now you can plan for bigger things.

Robert Burko is the President of Elite Email, the complete email marketing software package used by small, medium and large organizations around the world. You can deploy comprehensive email marketing solutions for your solutions store with a no-risk free trial. Start harnessing the power of email marketing today

Build Interest with Autoresponder Messages

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If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with autoresponders?

It’s really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message – this won’t work.

You build interest slowly. Start with an informative message – a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.

Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product giving the reader more actual information with each and every message. Your final message should be the sale pitch not your first one! With each message, make sure that you are giving the customer information pertaining to the topic – free information! This is what will keep them interested in what you have to say.

This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a ‘swap’ file, and keep those messages. Use some of the better sales copy for your own autoresponder messages – just make sure that yours doesn’t turn out to be an exact copy of someone else’s sales message!

Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!

Uchenna Ani-Okoye is an internet marketing advisor and co founder of Free Affiliate Programs

For more information and resource links on autoresponders visit: Autoresponder Lists

Re-Thinking Your List Building Strategies

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Make a connection. Earn the client’s trust. Build up a reputation. These are the usual suggestions when it comes to list building. These three pieces of information are usually advocated as well in most list building videos and tutorials. And it turns out that many novice Internet marketers believe that building up a list of potential patrons is the end-all solution to email marketing. Needless to say, this should never be the case. After all, how can you possibly make money online if all you ever do is build lists, without really considering why you are doing this task in the first place? Yes, building a list is important. Yes, keeping up email promotions is important. Yes, having potential patrons on the line is important. But do you really get any favorable results from your efforts?

Is it any wonder then why many people think that automated list builder and list building software do not work? The one thing you have to remember is that these are only applications used in order to make things a little bit easier on the marketer’s part. These applications remove the more tedious element in the online marketing equation. However, to ensure the success of your email promotions, you have to first define what your goal is with each and every list you build. If you are marketing different products, your email promotion list should also have different purpose and goals as well. Using the same principle on all your lists, regardless of what you are trying to promote, is a surefire formula for failure. How do you circumvent this problem then? Here are some tips:

1. Take a second but harder look at the product / service / idea you are trying to promote. For one particular item alone, try to define exactly what kind of information your email patrons would like to know. What is frequently being asked? What is a possible piece of information that seems vital, but is often overlooked by other marketers dealing with the same goods? If you were subscribing to this email notification, what information would you want posted as soon as possible; and what type of information would you like to receive from hereon after?

2. Try to figure out what information you can impart with your subscribers; and what you should not. You do have to remember that marketing is about selling your product / service / idea to a potential market. Naturally, you would not want to bore them with details that they may not want to know, or data they never asked for in the first place. This may come as a surprise to you, but many marketers fall for this mistake far too often than anyone cares to think. In the bid to continue with the program, the smallest insignificant detail is sometimes added just to keep the email promotion going. This is where the fine line between email marketing and spamming is crossed. Keep information pertinent to this batch of subscribers without going overboard. At the same time, you want your information to be “fresh” but not redundant.

Christopher Freville, creator of Automated List Builder, has generated 50,000 subscribers in his first 12 months as an online marketer. This software application program is now earning him more than ,000 per month. If you would like to know more about the Automated List Builder and list building, Freville will certainly be a big help.

Email Marketing Software Helps Convenience Stores Save Money And Boost Advertising

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If email marketing is so inexpensive and easy to use, why is it that convenience stores don’t use it to advertise?

As a convenience store owner, you don’t have the time or money to give for expensive print ads, and definitely not enough of a profit margin to even consider using ads in other forms of media like TV. But that doesn’t mean you can’t advertise to maximize sales. Email marketing is a cost effective way to bring your customers back to your store and have them there more often. In comparison to other forms of advertising, email marketing costs but a fraction. Print ads can run you anywhere from a few hundred dollars to tens of thousands. This isn’t an option for your store. Email marketing can cost as little as $ 10 for a thousand emails.

But who has the time for this? Your store is open early in the mornings and late at night to accommodate your customers. Plus, you need your free time to spend with the family.
Email marketing is anything but time consuming.

Email marketing only requires only a few minutes of your time, and what you get are professionally designed advertising templates sent directly to your customers.
So here’s how you start. First, you have to collect a list of emails. There are a number of ways to do this, but one effective way is to collect business cards: At the cash register, you can place a fish bowl (or some other receptacle) with a sign telling customers to drop off their business cards so that they can receive discounts by email. What customers will do is put their business cards in the bowl with an email to contact them. Now you have the first few contacts for you email campaign.
The next step is to sign up for an email marketing account, create your first email marketing campaign and send it out to the people on your list. Signing up is easy, as most email marketing solutions are user-friendly.

Creating your campaign is an easy process also. Email marketing provides you with easy-to-use templates. All you have to do is type your text in (or copy and paste it), and add your own images.

Once your email marketing campaign is finished and sent out, you can track which of your customers were interested in your promotions. Plus, by adding a ‘forward to friend’ button, you can also extend your mailing list, and maximize your potential to gain more customers.

Things to keep in mind when filling in your email marketing templates: Do not use too much bolding, italics, and capital lettering in the body or the subject line of your email. Also, try not to put too many product images without adding content to support the images. Bolding, italics, capitalization, and a high image to text ratio, are all criteria that the spam filters detect. If you overuse them, your email will not land into your subscribers’ inbox, but rather into their spam/junk box.

By using email marketing, your convenience store will have a greater customer return rate, which will drive up your sales. Email marketing can provide you with this added business in a very reasonable and time-sensitive manner. It can maximize your store’s potential, save your money, and give you the opportunity to spend quality time with your family. Now that sounds like a sweet deal!

Robert Burko is the President of Elite Email, the complete email marketing software package used by small, medium and large organizations around the world. You can deploy comprehensive email marketing for your convenience store with a no-risk free trial. Start harnessing the power of email marketing today!

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How to Write a Profitable Autoresponder Series For Your Home Based Business

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Your autoresponder series is one of the most important parts of your email marketing campaign. While it takes a bit of time and effort, writing a good autoresponder series shouldn’t be very difficult to do. Simply send regular messages to your list that offer something of value. This might be a free ebook, it might be a question that is geared to get them to engage with you, it might simply be an article that you think your list will appreciate.

The tone of your email should be very casual. Write like you are sending an email to your best friend. The more you can create the feeling of natural dialog, the more your list will respond to you, trust you, and ultimately buy from you.

There are three main elements that your autoresponder should contain.

1. A welcome email. The first thing your subscribers should receive is a welcome letter. This should be short and sweet. Give them the information that they were promised and tip them off to whatever else they can expect for being on your list. The heads up on a soon-to-come free gift is always a good way to go. It is in this email that you will set the tone that you will have with your list so make it count.

2. Content emails. These emails are the relationship building portion of your autoresponder sequence. They should not sell anything – CONTENT ONLY. Build up trust and reciprocity with your subscribers for at least the first two or three messages. Get your subscribers looking forward to your emails. If you can get your subscriber to be looking forward to your emails, then you will have no trouble converting your promotional messages into sales.

3. Promotional Emails. As I’ve mentioned, these messages should come later in your series and less frequently than your content emails. Two content emails for every one promotional email – at the very – least is a good ratio. When you write these emails, don’t hard sell. Again, write like you are writing to your best friend. If you would be uncomfortable sending the email to your best friend, it is likely that your list will be uncomfortable receiving it. The goal is to NOT set off your subscribers subconscious spam detector. You simply want to recommend a product, tell your list what is good about it, what is bad about it, and who the product can help. Be low key – but confident in the value of your recommendation.

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The Role Of Adswaps And Giveaways Events In List Building

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When it comes to email marketing, almost everyone knows that in order to build list generating income, a lot of work must be done in order to gain traffic for one’s website; gain the trust of potential clients; and ultimately, gain specific information like name, email address and the clients’ willing consent to receive your newsletter. Automated list builder software applications with their opt-in box fill out forms like Aweber, GetResponse and 1shoppingcart, can help greatly in the list building process. Other service provides like Clickbank can also elevate the volume of the online marketer’s list. Online applications like squeeze page and other less convention list building software are also used to make money online. But is that really enough?

Naturally, if you are an online marketer, settling for a comfortable cache of people on your list is like sitting behind a lemonade stall at one street corner of town. You are basically waiting for your usual patrons to drop by and hoping that all of them come out in force, so that business will be good for the day. In other words, you are leaving everything to chance, which is as good as wasted time in the virtual market area. Seasoned online marketers know that in order to make more money, you need to explore other options of acquiring more customers as well. Here is where techniques like adswaps and giveaway events come in. So what exactly are these?

According to some how-to-build-a-list tutorials, adswaps is the practice of exchanging your list with another online marketer for the sheer chance of marketing the product, service, or idea you are promoting to another list of people. This works particularly well if both you and this other online marketer are dealing in the same market niche. Most list building tutorial videos make passing references to this kind of practice but do not really teach how this is done. This is simply due to the fact that adswaps work more on the level of a verbal or virtual agreement between two or more online marketers. You communicate with another marketer, you exchange your views and you basically trade off lists – it’s that simple. Once the agreement is sealed, you can send your email promotion to your new list, and the other marketer can do the same to the list you have given him or her.

On the other hand, giveaway events serve the same purpose as adswaps… only on a larger, more massive scale. In these gatherings, several online marketers from different niches all come together with other like minded individuals for the chance to get “freebies” like list building videos, new lists of incoming marketable software, and even new (un-launched) products. This can be done via an online electronic conference or an actual conference. Here, marketers exchange lists on their own, and a good event (one with the most number of participants) can help a marketer net as much as 10,000 new potential clients in only a few minutes of socializing. This is particularly beneficial to online marketers who are dealing with several items all at once with different marketing niches.

In 12 months time, Christopher Freville was able to build his email marketing list from a scraggly few to over 50,000 subscribers through many effective strategies that include adswaps giveaway events. And his success as an online marketer is now netting him over ,000 a month. He uses his own software application for list building called Automated List Builder.

Tips on Evaluating Your Email Marketing Campaigns

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Email marketing can be a very effective way to reach a target audience around the world. However, your marketing efforts may not reach their full potential unless you invest some time, energy and money into evaluating your email marketing strategy.

During this evaluation you may determine whether or not the email marketing is helping you to reach your goals. Likewise you can determine if the email marketing is having an adverse affect on your business.

This article will discuss the importance of evaluating your email marketing and will also offer some useful advice on how to do this.

To say that evaluating your email marketing strategy on a regular basis is important is a tremendous understatement. Regularly evaluating your email marketing is not only important it is critical to the success of your business.

Failure to evaluate your email marketing strategies can have adverse effects ranging from not producing results to causing you to lose customers to your competitors.

Consider an email marketing campaign which is not effective because it does not reach the members of the target audience. Some business owners make the fatal mistake of not taking care to ensure their email distribution list features recipients who are extremely interested in the products or services you offer.

Business owners, who take shortcuts by purchasing large email lists, often find their shortcut did not pay off because the recipients of their marketing emails are simply not interested in the products or services you offer. In this scenario the email marketing is likely to generate very few sales or website visits.

However, re-evaluating the email distribution list to include recipients who are interested in your products or services will likely result in significantly more sales and website visits.

Now consider a situation in which your email marketing is being construed as spam by the recipients. If you have taken precautions to ensure your emails are reaching members of your target audience but your emails seem like over the top sales pitches, the members of your email distribution list may view your emails as spam and not take your advertisements seriously.

When this happens the member of your email distribution list may be more likely to seek out a competitor when they are in need of products or services rather than making a purchase from you.

Evaluating your email marketing efforts may be formal or informal in nature. If you have specific business goals in mind you might want to consider using whether or not you are on the way to meet this goal as an indication of whether or not the email marketing is working.

You can evaluate your email marketing efforts by soliciting customer feedback. Asking customers for their opinions about the email marketing campaign and whether or not they were compelled to make a purchase because of the content, the advertising or some other element.

Based on this information you should have a good indication of whether or not the email marketing is effective. If it is not effective you should consider making changes to create more interest in your products or services.

The changes you make should reflect the feedback you receive though to ensure you are not making changes which will cause even less interest from the members of the target audience.

Uchenna Ani-Okoye is an internet marketing advisor and co founder of Free Affiliate Programs

For more information and resource links on email marketing visit: Email Marketing Leads

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Use Your Autoresponder Effectively

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Auto responders are one of the most effective ways to introduce yourself to potential new clients and to build a relationship with those on your newsletter. That is, of course, as long as you treat your autoresponder with respect. As with anything that is automated on the Internet, this can be manipulated in such a way that it will actually be abused. Sure, you may see some short-term results from treating your autoresponder in such a way but those results will be short lived.

It is important that you treat everyone that joins your newsletter with respect. The best way that you can do this is by not blasting out a marketing message to them moments after they sign up for your newsletter. Take the time to introduce yourself and to tell them a little bit about you and what you do on the Internet. It wouldn’t hurt if you mentioned your product and even gave a link to it but make sure that you’re not too in their face with it or else you like find yourself losing subscribers as soon as you gain them.

One decision that you’re going to have to make with your autoresponder is exactly how long you’re going to keep them within the autoresponder series. Some people keep them within that series indefinitely, constantly looping them from the back to the front. As long as you have enough messages in the series, people will not recognize that you are doing this. I have done this on several occasions and it is very rare that somebody will complain that they have already received a message. The few times that somebody did recognize it, they simply e-mail me and told me that I had already sent that message out. I e-mailed them back a thank you letter and that was the last I heard about it.

There may be times in which you want to take your autoresponder subscribers to the next level. After the series is done, you should continue to contact them at least on occasion. Just make sure that it is often enough that they do not forget who you are in between e-mails. Doing so can cause a lot of problems for you in the form of spam complaints and may even make it difficult for your messages to be delivered in the future. Be consistent with your mailings and you will have more of a chance of them getting through and being read.

One other thing that you may want to keep in mind is the fact that it is necessary to have your e-mails opened by those who are receiving them. Many e-mail marketers do so by using very creative subject lines. While this can work very effectively, caution should be taken that you do not annoy your readers by tricking them into opening a message. If you provide them with good content on a consistent basis, they will want to open your message when it gets there regardless of the subject line.

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