If you are involved in an on line business, autoresponders are, without doubt, one of your most important marketing tools. In fact, there is probably only one more important thing and that is your opt-in list. However, all autoresponders start without a list and the list only appears when your autoresponder fills up with names and email addresses.

Although some marketers will insist that it is a waste of time, giving away freebies is the quickest and easiest way to build up your email list. Of course, for marketers who already have hundreds or even thousands of names on their list, this may well be the case but for those without a list to begin with, free giveaways are a great way to get started. All you have to do is think of the money you are paying for the advertising to promote what you are giving away as a means of investment and a steady income for the future.

A free report, an ezine, free e-books, and access to private websites without having to pay are just a few of the options open to you as far as things you can give away for free are concerned. The whole idea is to get people to sign to take up your free offer and to agree to let you mail them at a later date. Everyone wins in this situation. However, you are the one who stands to get the best part of the deal as you have their name and email address with permission to contact them again at some time in the future.

Moreover, if things are done correctly, you will end up with far more than a name and an email address. Use the freebie as a means to promote the product or service you are offering. It may well just have affiliate links to related products or services, but it is definitely a great way for extra revenue to be generated. When you send emails in the future, you can use this opportunity to promote your products or services. All you have to do is to remember to ensure the email contains valuable information to keep the readers’ attention. If your email is not interesting to the readers they are sure to drop off your autoresponder mailing list just as quickly as they went on it.

Your success in Internet Marketing is all about using every opportunity open to you. These opportunities to make money arise when you create a free offer, when you send a thank you email after your offer has been taken up and every time an autoresponder message is sent out to the names on your list in the months and years to come. Take up the chance of these openings by putting everything into automatic mode by using an autoresponder.

Roy Chan has been providing online business advices since 2004. Get his
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