Archive for the 'email marketing' Category

Email Marketing Campaigns – Budget Friendly Procedure

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Email Marketing Campaigns – The Right Way!

Efficient and affordable online marketing campaigns for the email marketer begins with email marketing!

Today, it is the most common and effective way of delivering targeted web traffic to sites. It is used to keep in touch with your clients or prospective customers, send invitations, or make offers.

It’s as easy as writing an email, inviting people to join your e-newsletter or a simple announcement, and delivering that to as many targeted people as possible. Nevertheless, there’s a specific way of going about it. Email marketing is not about writing any type of email that you send to just anyone. To help you understand more easily what’s important, we have provided some suggestions in order for you to carry out your email marketing campaigns in the best way possible.

1. Don’t Be Classed as a ‘Spammer’

Your email marketing campaigns should not be termed as spam. You are not supposed to send out emails that your marketing list will not have any use for.

2. Encourage Your Subscribers to Open Your E-mails

Your e-mail is just one of many that your recipient receives in their inbox every day. Here are a few suggestions to encourage your subscribers to open yours:

Improve your subject line and tempt people to want to open it to read more… Make sure each word in your title begins with a capital letter Don’t make your subject sound far fetched The key these days is to provide added ‘white space’ so your email doesn’t look cluttered Add graphics to make it look more artistic and split text up Ask engaging questions to encourage reader participation Don’t overuse the word FREE – otherwise your email may end up in the ‘spam’ box.

3. Keep it Real

Featuring any ‘too good to be true’ statements will not encourage your recipient to open your message and your email marketing statistics will suffer. Your e-mail content must never express any kind of promise that your business can’t keep. Make your offer of value to your readers.

4. Offer a Tempting Discount

If you wish to offer your readers some kind of discount on your products or services, make sure it’s worth their while. Offering tiny discounts will not produce an effective result. If you’re providing a ‘money-off deal’, make it appealing so that your readers will want to take advantage of it. However, common sense tells you never to provide markdowns that are less than your earnings. It will certainly defeat the purpose of this email marketing initiative.

5. Make Your Email Punchy

You will no doubt be aware that if your email is punchy and to the point, more people will consider reading it, as opposed to a long winded email which drags on. This principal also applies if you are advertising a seminar or conference. If you are promoting this type of event, keep it brief and to the point. If you require an RSVP to your invitation, repetition is very important to remind people to attend. However, when chasing a reply, make sure that an adequate period is given before sending out a reminder email.

6. Blog Post News

Delivering e-newsletters and broadcast emails provides a great deal of benefit to your subscribers if done correctly and is considered a great email marketing tool. These methods are the most effective forms of reaching out to your clients or customers. Again, you ought to keep the details short, straightforward and direct to the point for this task to be efficient.

Email marketing campaigns can be a trusted way for you in order to connect with your customers-by using eye-catching, professional-looking email messages to remain in regular contact with them and develop powerful customer relationships.

Customers are also able to share your email messages with their friends and colleagues and of course, the more they spread the word about your business, the more people will learn about you and your business.

Keeping Tabs On Open-Rates

It’s wise to keep tabs on the open-rate of your emails. When you look at your stats and find out some subscribers aren’t clicking on your links or even opening your email messages, it’s time for you to take action.

Here are some questions you can ask yourself.

How often are you currently sending email messages?

Is the information regarding your product or service something that a subscriber would benefit from?

The frequency and relevancy of your message will determine whether your subscriber wishes to continue interacting with you.

There are numerous ways to analyze how your subscribers are interacting with your emails, a great place to start is by sending them an online survey about their current situation and what type of subject matters they would like covering.

With these easy ways of going about your email marketing campaigns, your business will succeed in no time at all.

Clare Johnson has been in the network marketing arena since early 2011 and run http://www.ExtraCashNowOnline.com She offers popular home business ideas and opportunities, which are tested rigorously to find out what works and what doesn’t. Visit today for more info or check out her #1 work at home business program

Email Marketing Lists: The Key to a Successful Online Marketing Strategy

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Online marketing has become, in many ways, the go to technique for promoting a brand. Via the Internet, marketing professionals can reach countless potential customers through extremely cost effective tactics. One of the most popular forms of online marketing, called email marketing, takes advantage of the platform of an electronic message to deliver information to individuals who may be interested in the products or services offered by a company. When performing an email blast, as they are called, marketing professionals often utilize email marketing lists to ensure that their materials find their way into the inboxes of consumers who are most likely to become loyal clientele.

Email marketing may seem simple. The marketing team writes an email about the latest brand promotion, inserts some graphics to inject some personality into the message, and hits send. But the list of email recipients who will be opening up this message over the next day or so is just as important–if not more important–than the content of the email. If marketing professionals cannot get their materials into the hands of interested consumers, they have wasted a great deal of time, energy, and money.

So it is evident that targeting the right demographic is an important aspect of email marketing. But how are individuals to know which emails will connect them with consumers who are interested in their brand? The answer is simple: by using an email list. Email lists are available in a variety of categories and each contains the contact information of individuals who have indicated, in one way or another, an interest in a certain industry. By purchasing the right list, marketing professionals can focus their efforts on their target demographic.

Think of it this way: The people who attend a food fair have the ability to try a wide range of cuisines. Some will gravitate toward Italian menus, some Chinese, some American. If a marketing professional were to stand at the gate of the festival and pass out flyers for an Italian food stand, only a certain percentage of event attendees would be interested. For example, of the 100 flyers that the professional passes out, only 25 of them actually entice people to visit the Italian food stand. This does not seem to be a very effective marketing strategy. But what if the professional could pass out flyers only to individuals who like Italian food? This is what an email list allows them to do–distribute promotional materials to individuals who are actually interested in receiving them.

Email marketing lists are an important part of a well-rounded online marketing strategy. With these lists, marketing professionals are able to make their efforts more efficient and, ultimately, more effective. While these lists may seem simple, they are actually an integral resource in the marketing world.

Buy keywords targeted email marketing lists at Novo Marketing.

Effective Email Marketing Ideas

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Email marketing has remained popular, particularly for small businesses, startups and entrepreneurs. Since email marketing campaigns can be low and nearly no-cost business promotion opportunities, they are budget friendly options for any company. Below are just some of the more effective email marketing ideas that companies and organizations may use to stimulate product and service sales growth.

Blending Email and Social Media Marketing

1. In the marketing arena, social media has become a force of nature. It makes perfect sense, then, to blend email with social media for even stronger results. Networks such as YouTube, Facebook, Twitter and LinkedIn allow for numerous opportunities to engage prospects and customers. One way to capitalize on this feature is to integrate email marketing campaigns by including social media network icons in every marketing email.

2. Encourage all email recipients to follow or join your social media networks with offers of information and other incentives. On the social media networks, encourage followers to subscribe to take advantage of sales deals. In addition, offer e-newsletters, ebooks and other useful information that is targeted to special marketing segments.

The higher the prospect and customer engagement level with the business, the greater your chance to engage new potential customers while retaining existing clientele. In addition, loyal customers are one of the best resources for your business, as they continue to purchase from you and spread the word to others.

3. Focus email marketing ideas that have the potential to go viral. Recipients of marketing emails are more likely to forward a good deal or useful or engaging information to friends, business associates and others they know.

Take advantage of this marketing opportunity by finely crafting email messages to include information to which target markets are most likely to respond favorably. Find out what matters most to the target audience by reviewing competitor websites and product and service forums, blogs and comments.

Create emails containing contests, useful tips, videos and exclusive deals and coupons. Encourage recipients to share information with the people they know by including special incentive options to forward messages to friends.

4. Email testing is another effective way to determine which strategies are working and which need adjusting. For example, by sending two different emails against each other and monitoring the results for the highest open rates, click throughs and sales. The key is to change only one thing in each test email at a time. All of the other aspects must remain the same in order for the test to be accurate.

For example, when trying to increase the open rates, test the subject lines between two emails. In this instance, only the subject line in the two emails would differ. The first week, an email with one subject line would be sent out to the target group, followed the next week with another email to the same group with a different subject line. Then compare the open rates between each email to see which produced the best results.

Promoting any type or size of business using email is an effective tool to reach your prospects and customers for a variety of purposes. Email marketing ideas can go far beyond simply sending a textual message to an email list. Continuing to draw inspiration from new strategies with current and engaging content is the best way to capitalize on ways to connect with prospects and existing customers for higher conversions.

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Email Marketing Lists

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Wouldn’t it be great to get ready-made email marketing lists (lists of email addresses you can send your promotional emails to)?

Why wait months to slowly build up your own list of email addresses when you can piggy-back (for a price) on someone else’s efforts?

Sadly, there are many problems waiting for you ….

The key issue is how you come to obtain that bulk list of email addresses.

List rental
List rental is almost O.K. — owners of address lists will send an email to their list on your behalf. And they charge you a fee for this service. But you never get to see the email addresses on that list. The list owner does the sending, not you.

With rented email lists — unlike with direct mail — the actual address list never falls into your hands. So you pay a rental fee every time you want to send an email to the list.

Buying a list
The alternative is to buy a physical copy of a list of email addresses. After you pay the purchase price, there are no rental fees to pay. You can send your promotional message as often as you like to the list.

Sounds promising, right?

Wrong.

With very, very few exceptions, purchasing a bulk list like this is death to your business.
Here’s a few of the problems and their consequences:

1. List fatigue
Someone who has collected a list of email addresses for their own use has a valuable resource. That’s why email marketing works so well: you have a list of people you can dip into regularly to boost sales, build relationships, drive downloads, whatever.

But the value of that list is only preserved if you don’t abuse it. Send too much commercial email and people soon stop responding.

So what happens to any list if the owner sells copies to anyone willing to pay the right price?

Nobody is controlling how many emails or even what type of emails people send the list. The addresses get bombarded with messages and response falls.

Clearly, no list owner is ever going to sell copies of their valuable address lists. Not if they want to preserve their value.

So the likely value of a list that is up for sale is …. junk.

2. List quality
Building your own list of people who have asked to get your emails takes patience. It doesn’t happen overnight. Although the effort is worth it, many niche list owners will need months and years to build a list of relevant email addresses with more than a few thousand names on it.

And yet there are niche email lists for sale that promise hundreds of thousands or millions of “quality” addresses. No list of that size is likely to be as targeted as the owner claims.

Such a big list is normally only possible by cobbling together addresses from old lists or pulling them off public sources (like websites) with no guarantee that the address is relevant to the name or purpose it’s being sold under.

Size matters for those selling: the more addresses you have, the more you can charge. So they’re not fussy about quality, nor are they concerned with the legitimacy of the addresses on their lists.

So such lists will commonly have a number of dead, abandoned or non-existent addresses on them. What happens when you send a big chunk of your emails to such addresses?

The receiving systems – ISPs, webmail operators etc. – mark you as a “dirty sender”, which leads to blacklisting and the end of your email marketing business.

3. Permission
Successful email marketing is permission marketing. People respond well to emails they asked for. If they didn’t ask for them, they might still respond.

Or they might not. Thery might report you as spam, which has numerous practical consequences — all of them bad — for you, your brand and your ability to stay in business on the Internet.

And how many of those addresses gave explicit permission for their details to be sold and resold again and again to anyone with a bit of spare cash? You wouldn’t give that permission, so why would anyone else?

Chances are the addresses on that list did not expect to find themselves in your hands. There is no permission.

“Opt-in” lists for sale usually aren’t truly opt-in. Any opt-in claimed by the original list owner is likely a lie or an irrelevancy, perhaps with the “permission to sell my address” buried in terms and conditions that nobody read when they submitted their email address.

4. Legal and ISP issues
US spam legislation allows you to send email without first gaining the address owner’s permission, provided you satisfy certain requirements concerning what you put in your emails.

That seems to suggest permission isn’t so important after all. Wrong.

First, not everybody lives in the US. Anti-spam legislation in just about every other country in the world does require an opt-in before you can send that email. Do you know which country those email addresses you bought come from?

Second, only the courts care about the legal definition of what is and isn’t spam. Those managing email (like ISPs) and those receiving it (address owners) have their own set of criteria. If they think you’re spamming them, then they can and will block and blacklist you.
It gets worse…

If you still want to drink the kool-aid and believe the list buying dream:

1. Check out the average prices for renting opt-in email lists. It’s $ 100-300 per thousand addresses. That’s for a one-off send to addresses you never get hold of yourself.
So explain how anyone can sell a list of any kind of quality for, say, $ 300 per million addresses? Those incredibly cheap lists are incredibly cheap for a reason.

2. If buying lists was OK, email marketing services would have no problem letting you send to that list using their infrastructure.

They do have a problem though.

From the MailChimp terms of use:
“No purchased lists (no matter how expensive).”

From the Campaign Monitor terms of use:
“purchased lists may not be used”

From the AWeber anti-spam policy:
(On the company’s “Things you may not do” list) “Use email lists that you purchased, rented, leased, or in any way bought from a third party”

From the StreamSend terms of use:
“You MAY NOT import members from co-registered or purchased sources”

From the ExactTarget anti-spam policy:
“Our clients certify that they will not use rented or purchased lists…”

Just about every professional email marketing service out there has a similar policy.

So.

If somebody does offer to sell and send you a bulk list of email addresses, 99 times out of 100 you’re getting a spam list. That’s a list of addresses of people who have not agreed to receive messages like yours, or a list of extremely dubious quality.

At best, your messages to that list just elicit a poor response. At worst, you’re labeled a spammer. For you, the game is over.

So when you see offers like 1 million addresses for $ 100, run as fast as your electronic legs can carry you in the opposite direction….

Roy Preece has been teaching online sales techniques successfully for over ten years. Roy successfully trains people on email marketing, web marketing, article writing, affiliate marketing and joint ventures. For more information, visit http://emailmarketingbuddy.com

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Email Marketing Solution – A Best Key To Generate Sales

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Every businessperson wants to target a large number of customers in order to increase sales of his product/services and that is all possible only with advertising solutions.

These days online advertising is used in a best way and some latest tools have been made apart from search engine marketing and banner advertising. Email marketing is one of the essential tool, advertising a broad range of products these days. Whether it is financial services, health products, latest gadgets, toys, clothes, asset management services or property. This type of advertisement can be made successful with the help of Email marketing solution providing companies.

An email marketing solution provides clients with different methods to upgrade their product or services through using various email marketing strategies. By using the right email marketing solution you are able to measure the effectiveness of your email marketing campaign.

You are probably speculating how you can get new customers and maintain all your existing customers via email marketing solution. You will be able to do this because email marketing solutions empower you to explore an attractive as well as professional email communication setup to be in touch with your clients on a daily basis. This also supports in making strong customer relationships. No doubt that this solution is more beneficial in comparison to regular emails.

It is a reality that Email services have a big impact on the online customers since these are direct. If the displayed product is beneficial for audience then they buy it. Email marketing solution is successful also because it is fast and random. These marketing solutions can be used to give more information at regular intervals to the online audience. Write-ups develop interest in the customers and since Emails are read and understood easily so Email campaigns are best way for promotional activities. Email marketing increase sales and promote products/services in a nice manner. With the help of these promotional campaigns you can anticipate your present customers from leaving your company also as you are maintaining a relationship with them over time.

A good email marketing solution will also provide better management of your campaign which means that your business will be marketed in such a way that only targeted audiences would be focused first. This target audience will be from that list which is actually interested in your products or services. This kind of marketing campaign can only be acquired through experienced email marketing solutions providing company. Thus, when you are searching for good email marketing solutions make sure you get these factors in them before appointing.

Email marketing Solutions are one of the oldest methods of marketing services and products through internet. It offers you the benefit in rough market of today. If used effectively it can increase your sales to soaring heights.

Hence, take the guidance of an Email marketing solution company to advertise your beneficial products. This is a good way to stay advanced in the online competition.

Author is passionate about promoting the responsible and ethical use of the great resource that is the Internet. Generally likes to write about email marketing services like email marketing solution & bulk email marketing

Tips For Successfully Running An Email Marketing Campaign

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Every business needs to reach a large audience with their sales pitch, but finding targeted readers can be difficult. Email marketing is an essential tool for getting your message to the masses, at least to those who are interested. Read on to find many great tips to help you launch your campaign.

Offering coupons through your e-mail marketing campaign is a great way to attract subscribers, and also track the success of your campaign. Everyone enjoys receiving discounts, and coupons can also be an effective way to generate sales that otherwise would not happen. Keeping track of how many of your coupon codes are redeemed can also help you determine the effectiveness of your e-mail marketing campaign.

Test your emails on different email platforms. Different email clients can make the same email display differently. Make sure that your email can be seen by everyone in just the way you intended, so that your message is clear and encourages action. Make sure that your message can go to everyone.

Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.

Make sure your messages come from a corporate point of view. Do not say your messages are friendly reminders from a specific individual, unless of course, your readers automatically know that person, and that they are associated with your company. Readers are anticipating messages from your company, so fulfill that expectation for trust.

Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.

Offer your customers a chance to sign up for your special email promotions. This way, they will have voluntarily signed up to be receiving your emails and the messages and promotions will not come across to them as spam. Gaining the permission of your customers to email them with offers will help keep your customer’s trust intact.

if you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. Then when you go to send the next email, you have a topic. Make sure to include the customer’s name for credit too.

Email Marketing

Let your emails accurately reflect your brand. Though you may feel like email marketing is a bulk and generic product, you should put your all into it. Have the email format showcase your company, and your services, by proudly displaying your business logo with complimentary coloring throughout. Almost nobody uses plain text for marketing these days.

Email Marketing List

When people opt-in to your email marketing list, you need to let them know what to expect up front. Tell subscribers how often they can expect to hear from you and what types of communications you will be sending them. If they are expecting the volume of mail you will be sending, they are less likely to get frustrated and unsubscribe.

As long as you put the tips you’ve read here into use, you will find that your email marketing campaigns will be effective and profitable. You’ll be happy that you’ve put the effort into creating a plan when your sales explode!

Click Here to get my FREE REPORT on how 2 homeless guys taught, Andrew Gallop, A happy homeopathic cancer survivor, how to earn a wonderful new lifestyle from the comfort of home while learning email marketing.

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The Simple Email Marketing Training Course

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For many business owners the online world is a very difficult to understand place. And they’re thoughts on email marketing is to send out emails to their hard earned contacts and annoy the heck out of them. It doesn’t need to be this way with highly digestible with a free email marketing course here and some niche marketing advice to create a successful marketing funnel.

The fastest way that you can get targeted, niche, traffic to your website is through advertising and using PPC (pay per click) strategies in Google, Facebook, YouTube etc. But the problem here is, if you don’t have your marketing funnel in place, or even if you do and you don’t have the right range of testing tools to monitor it’s success, you’re going to be dead in the water also.

When it comes to follow-up and building trust, a reliable, multi-platform, email marketing system needs to be well thought through and in place, with multiple versions of your follow-up message before you begin. The problem that most marketers always face is “are we sending the RIGHT message to the right people at the right time?

If you’re email marketing program actually tests this, then you’re in good standing to improve your progress with email marketing, and keeping the prospects who come to your website in the first place. There’s no real trick or email marketing tips you really need, to do this successfully if you just follow any of the good email marketing providors out there, they have a great deal of email marketing tips on thier blogs, PDF downloads and videos to follow. Many free email marketing training course type programs to get you on the right track, and the very best of them have email marketing coaching programs for their paid members and forums to ask questions on the best email marketing strategies to use.

Most email marketing tools have some kind of free email marketing training course that will give you the right idea on how to go about using analytics, writing the emails to get the best response etc. The very best of these offer forums, videos, walkthroughs, case studies and specialised blue prints to your niche in specific detail.

The tricky part with your emails to prospects is to NEVER SELL your products or services directly, as people hate this approach and will unsubscribe from your list. The best approach I’ve seen is to use a multi-tiered approach, and offer something valuable for free and then gain their trust, show them some R.I.A. (Results In Advance), actually give them a step-by-step procedure that you know works and people would pay you for a consult for. Then once they’ve bought that, and come back for more and finally purchase something, then you’re email program will move them from the free list, to a paid list and so on up the ladder to your most expensive solution.

There’s some excellent options to manage your email marketing escalation campaigns and one being sub $ 20’s that is the bee’s knees. Do your research, weigh these programs up, read reviews and go to sites that teach in-depth strategies to put your entire niche marketing campaigns together, then you be the decider.

So if you own a business, online or off, you can implement these strategies by creating a very simple series of messages, many companies begin with only 5 to 7 emails, set on auto-pilot (the trick having them written in a persuasive way) that will build trust, entice questions to be asked and lead to eventual sales without any form of sales pitch about the product or service whatsoever.

Now that’s clever marketing!

Learn the art of email marketing and get the best email marketing training course along with niche marketing training in Five easy steps at: www.createanichewebsite.com – Niche marketing ideas, tips and systems that are innexpensive, proven and guaranteed to work for the everyday business professional!

Email Marketing

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Internet marketing by using email is really no secret–we’ve all seen it in our own email inboxes. It is a form of direct marketing that uses emails to communicate with potential customers. Email marketing has been in use since email began and has proven to be an easy, effective, and inexpensive advertising method. It’s so popular that estimates indicate companies within the United States alone spent $ 400 million on email marketing in 2006.

Broadly, email marketing could refer to any email sent to potential customers. However, there are a few things that set certain emails apart as true email marketing. Emails that are categorized as real email marketing do one of the following:Improve and enhance the relationship between the business and their customers so that repeat business is encouraged.Attract new customers.Convince past customers to make a purchase.Include advertisements for companies other than the one that is sending the email.There are many advantages to email marketing. For one thing, it allows businesses to quickly and easily reach a large number of customers through a mailing list. Sending email is also much more economical than sending print advertisements, and the results of the advertising can be easily tracked through the use of the links in the email.

Email marketing is also an instantaneous form of advertising that needn’t wait on print schedules. An email advertisement can be sent with just a click of the mouse, so businesses can react very quickly to new trends and changes in the market.

One aspect of email marketing that is increasing its popularity among both businesses and consumers is that it is environmentally friendly. There’s no need to cut down trees for paper and, therefore, no paper to fill up the landfills. If a customer doesn’t want the advertisement, they click the delete button.

Though there are many advantages to using email marketing, there are also some disadvantages. The biggest and best-known disadvantage is spam. Unfortunately, before acts like the CAN-SPAM Act of 2003 that prohibit the use of spam, many companies sent unsolicited bulk emails to everyone and anyone. As a result, Internet users found their inboxes flooded with ads they didn’t want. In response to those spam emails, Internet users weren’t reading any of the email ads they received–even the legitimate ones.

Because of the early use of spam, companies are still trying to rebuild the reputation of email marketing. Today, marketers who violate the CAN-SPAM Act are subject to an $ 11,000 fine for each individual receiving a spam email. To help ensure compliance with this act, many marketers choose to use specialized software to help them follow the law.

There are service providers who will assist businesses with setting up their email marketing campaigns to remain in compliance with laws. These services include email templates and handle the subscriptions and removals of individuals from the mailing list. They also provide their clients with information about the number of messages that were actually opened and how many individuals actually clicked on the links contained in the messages.

The use of opt-in lists has greatly helped to reduce spam. Visitors to a website can choose to register to receive email messages from the business. This is called “opting-in.” These customers can also remove themselves from the list when they no longer wish to receive messages from the company. Using an opt-in list not only helps the customer avoid unwanted email, it also helps the company to ensure they remain in compliance with anti-spam laws.

All in all, email marketing can be an exceptional way to draw new and repeat customers to a business. However, businesses that choose to create an email marketing campaign must be familiar with the regulations surrounding the use of email for advertising purposes. The penalties for violating the law are steep, and sending spam email will serve to alienate more customers than it will ever attract.

My name is James Angell. The best way to learn about how to create traffic through email marketing is from Robert Puddy. His website is entitled “Advertising Know How”. For a free membership signup just click on the ad at http://www.easywayincome.com

Email Marketing – Better First Time Experience for Virgins to Social Media

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Businesses that are just waking up to the power of online marketing are wondering if they should jump on board the social media bandwagon. No longer is it a secret that social media tools like Facebook, Twitter, Digg, LinkedIn are all powerful methods that can successfully connect a business or professional with the marketplace. There’s an entire army of consultants touting the benefits of social media. However, for many businesses, email marketing presents a more controlled and potentially more consistent medium for connecting with clients.

It’s easy to get sucked into believing that social media is where a business needs to sink marketing dollars. Social media consultants exude confidence that Facebook, Twitter and LinkedIN are the way to connect to people looking for what you have to offer. If you are just now getting involved with online marketing, or wondering where best to allocate limited marketing dollars, there’s a tool that provides long term benefit and provides a means to test and review marketing efforts. Email marketing is the ideal method for connecting with new business and for developing a long lasting relationship with new and existing customers.

Email Marketing for Beginners

One of the most frequently forgotten rules of marketing is to use never forget who the audience is and then choose the right tool for that audience. While Facebook may be used by millions, if your market chooses not to use Facebook, putting any money into marketing on Facebook is frivolous. The same argument goes for most other social media tools. The exception might be using a content management system for your website and then keeping it updated with timely and relevant posts to a blog. You definitely need a website in place first, before the other social media venues.

That said, you may eventually want to use Facebook, but having a strong email marketing system in place is the best place to start connecting with the marketplace. Before going into the benefits of using email marketing, here is a brief overview of how an email marketing system works.

Email marketing tools are often referred to as an autoresponder service. Email marketing, like other marketing tools, requires that you establish an overall purpose and then outline what messages help fulfill that purpose. You’ll also need to decide how frequently you want to communicate: daily, weekly, monthly, or quarterly. That frequency depends on your audience and your overall goal.

Next you create your messages. The good thing is that you don’t have to upload all the messages, but be sure to get enough uploaded to give you some time to create and upload more. Once the email marketing system is uploaded with your messages and a distribution schedule, the system takes care of the rest of the work. Hence the name, autoresponder. It automatically sends out your messages according to the schedule you defined.

Benefits of Email Marketing

1. It’s quick. Especially compared to other marketing programs that involve artwork, design and postal delivery, email marketing is fast.
2. Measurable. Autoresponder tools provide reports showing how many people opened and read your emails. You can review what messages are popular. If you put links to your website inside, the email marketing system reports who clicked what link.
3. It’s cost effective. Compared to the costs of postal services and other forms of print advertising, email marketing is dirt cheap. Most systems are pennies a day.
4. Effective. Email marketing has proven over and over to be a great method to reach out to new and existing clients in order to build or renew your relationship with them.
5. Profitable. It’s easy to monetize your email marketing system providing you with a new way to add revenue.

Email marketing requires an overall objective, purpose, and planning, but once it’s in place, it’s virtually a “set it and forget it” system.

An email marketing system is a great tool after you get someone on your list, but first you have to get them on your list! Download this FREE resource and learn how to get the secret edge to building a list of raving fans. Free template and tools at http://aboutuspageformula.com/ show the way.

Leveraging a Cross-Channel Marketing Platform to Streamline Email Marketing

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If there is an important message or event coming up that you want to let your customers know about, then you might want to consider investing in an established and reliable email marketing solution. Email marketing software can make it much easier for businesses to produce, send and track the performance of email campaigns.

One of the most effective and successful ways to get your brand name recognized and products seen, email marketing will keep your clients coming back for more by delivering eye-catching email communications to maintain regular contact and encourage strong client relationships.

A fast and easy way to keep your customers informed of any upcoming events or shows is to send out email newsletters. They are much simpler to produce and more economical than sending out newsletters via direct mail. Saving you money and time, email marketing will ensure you are a regular visitor in your clients’ inbox, your company will be more visible, and you’ll be in the forefront of shoppers’ minds when they require products or services such as yours.

A great idea to make your email newsletters have more impact is to divide your customer database up by putting customers into smaller groups depending upon their interests. This way you can send emails that have relevance to the clients and target those who will be interested, and not waste time and resources on those who are not interested in particular topics or products/services.

Sending out email newsletters also makes it a lot easier for your clients to forward your messages on to their friends or colleagues in similar employment or businesses. If any potential new customers, after looking at your newsletter, want to sign up, all they have to do is join your mailing list and they will soon be receiving their very own newsletter to their inbox. So there are some great opportunities to increase your word-of-mouth marketing with email marketing.

Emails take no time at all to send but how can you be sure they get read, or measure the success of email marketing? Real-time reports are the key here as they present tracking and reporting data. Reports are designed so they are very easy to understand using a combination of graphs and statistics; you can even see who forwarded your email to another person, and who clicked on which links. This means you can come to a better understanding of what consumers are interested in reading about, and adapt your information to get the best response and increase business and sales.

Email marketing software allows you to assemble email templates very quickly and with little fuss, and add the personal touch that will catch potential clients’ interest and make them want to find out more. Check out more information about email marketing software online.

A fully integrated email and cross-channel marketing platform makes it quicker to design email campaigns and messages, and to get effective response from your campaigns. By studying your customer data you can easily split your clientele into separate groups, aim specific product advertising at the right target audience, personalize emails, as well as ensure messages are getting to recipients at the most optimal time. A cross-channel marketing platform enables you to store specific information about each of your customers, and how they’ve last interacted with your company. Then, using this information, you can craft specific email and other campaigns to be sent at defined times in that particular customer’s shopping and buying process.

Reporting and analysis is one of the most important aspects to a cross-channel marketing platform; you could spend a lot of time designing, planning and maintaining marketing strategies, but you need a way to measure their success if you want to be sure you aren’t just wasting your time. The platform can provide you with deep insight into performance, from delivery metrics to ROI, and individual-level open, click, and post-click behavior.

A marketing CMS, or Content Management System, makes cross-channel collaboration that much easier and also ensures you act in accordance with corporate brand guidelines as well as any government guidelines for your industry. With a marketing CMS, all key employees throughout your organization can find approved digital assets to use in various outbound marketing activities. This includes assets like logos and product images, and also approved product messaging copy as well. Together with a clear user interface, complete features for print output, and exceptional personalization features, it offers every business the ability to take ownership of cross-channel brand consistency, and guarantees relevant information is delivered to the right target market.

Matt Kennedy writes about the latest technology and marketing trends including marketing CMS applications, email marketing software as well as cross-channel marketing.