Email Marketing Campaigns – The Right Way!

Efficient and affordable online marketing campaigns for the email marketer begins with email marketing!

Today, it is the most common and effective way of delivering targeted web traffic to sites. It is used to keep in touch with your clients or prospective customers, send invitations, or make offers.

It’s as easy as writing an email, inviting people to join your e-newsletter or a simple announcement, and delivering that to as many targeted people as possible. Nevertheless, there’s a specific way of going about it. Email marketing is not about writing any type of email that you send to just anyone. To help you understand more easily what’s important, we have provided some suggestions in order for you to carry out your email marketing campaigns in the best way possible.

1. Don’t Be Classed as a ‘Spammer’

Your email marketing campaigns should not be termed as spam. You are not supposed to send out emails that your marketing list will not have any use for.

2. Encourage Your Subscribers to Open Your E-mails

Your e-mail is just one of many that your recipient receives in their inbox every day. Here are a few suggestions to encourage your subscribers to open yours:

Improve your subject line and tempt people to want to open it to read more… Make sure each word in your title begins with a capital letter Don’t make your subject sound far fetched The key these days is to provide added ‘white space’ so your email doesn’t look cluttered Add graphics to make it look more artistic and split text up Ask engaging questions to encourage reader participation Don’t overuse the word FREE – otherwise your email may end up in the ‘spam’ box.

3. Keep it Real

Featuring any ‘too good to be true’ statements will not encourage your recipient to open your message and your email marketing statistics will suffer. Your e-mail content must never express any kind of promise that your business can’t keep. Make your offer of value to your readers.

4. Offer a Tempting Discount

If you wish to offer your readers some kind of discount on your products or services, make sure it’s worth their while. Offering tiny discounts will not produce an effective result. If you’re providing a ‘money-off deal’, make it appealing so that your readers will want to take advantage of it. However, common sense tells you never to provide markdowns that are less than your earnings. It will certainly defeat the purpose of this email marketing initiative.

5. Make Your Email Punchy

You will no doubt be aware that if your email is punchy and to the point, more people will consider reading it, as opposed to a long winded email which drags on. This principal also applies if you are advertising a seminar or conference. If you are promoting this type of event, keep it brief and to the point. If you require an RSVP to your invitation, repetition is very important to remind people to attend. However, when chasing a reply, make sure that an adequate period is given before sending out a reminder email.

6. Blog Post News

Delivering e-newsletters and broadcast emails provides a great deal of benefit to your subscribers if done correctly and is considered a great email marketing tool. These methods are the most effective forms of reaching out to your clients or customers. Again, you ought to keep the details short, straightforward and direct to the point for this task to be efficient.

Email marketing campaigns can be a trusted way for you in order to connect with your customers-by using eye-catching, professional-looking email messages to remain in regular contact with them and develop powerful customer relationships.

Customers are also able to share your email messages with their friends and colleagues and of course, the more they spread the word about your business, the more people will learn about you and your business.

Keeping Tabs On Open-Rates

It’s wise to keep tabs on the open-rate of your emails. When you look at your stats and find out some subscribers aren’t clicking on your links or even opening your email messages, it’s time for you to take action.

Here are some questions you can ask yourself.

How often are you currently sending email messages?

Is the information regarding your product or service something that a subscriber would benefit from?

The frequency and relevancy of your message will determine whether your subscriber wishes to continue interacting with you.

There are numerous ways to analyze how your subscribers are interacting with your emails, a great place to start is by sending them an online survey about their current situation and what type of subject matters they would like covering.

With these easy ways of going about your email marketing campaigns, your business will succeed in no time at all.

Clare Johnson has been in the network marketing arena since early 2011 and run http://www.ExtraCashNowOnline.com She offers popular home business ideas and opportunities, which are tested rigorously to find out what works and what doesn’t. Visit today for more info or check out her #1 work at home business program
Email This Post Email This Post