Free is something that a lot of people avoid, they assume if something is free, then it can’t be any good. But, that is a flawed logic. When you run a business, you have to calculate your profits, and there are times when you need to have a loss leader.

Your loss leader isn’t something that is low quality, but the business owner knows that will lead into something which gives them even greater profits.

When it comes to building your list, you need to give your subscribers excellent quality. Often, you will see the advice given, give your subscribers a cheap report on the topic, and don’t be concerned about the quality. I don’t know about you, but if I opt-in to a list and the report is sub-standard, do you really think I would buy a full version of the book from them?

However, if the report is top quality, and I am left wondering what is coming next, then of course I am going to buy, because I want to make sure I have all the right information.

One of the list building tools you can use is a free downline builder. It is free to use, and the advantages are immense. You will be adding people to your free downline, and the result is having a lot larger list than if you didn’t use this tool.

You have the advantage of mailing people within the downline builder, but you can also give people gifts for adding their friends to your downline.

You should really spend time, deciding what you can use in terms of list building software which is free, but also what you can give that is free to your list. Some people would say, don’t give them anything, well, unless you charge your mailing list, then every email you send them is free.

You know that you get lots of emails from marketers on a daily basis. How many do you get when there is a new launch? Too many to count, and to often the emails are exactly the same. Why do you choose to listen to one marketer over the other, normally because of the bonuses or free gift they give you?

This is true for your list; people love to have free gifts. You should spend time on your free report, your free gifts that you are going to give to your list. As you do this, you will learn the value of free. You will discover that not all free gifts are worthless. Not all free products are to be ignored. Once you have tested the free market, you will see how you can use free list building technique, which will give you a good residual income for a very long time to come.

Free is good and you can start today to benefit from using these free techniques and software to start to build your list. No more excuses that you can’t afford to buy, because you now know the secret of free list building.

This article with useful information about the importance of list building and downline builder to increase your bottom line and ultimately your profits was brought to you by Michael Murphy. Try visiting also his list building site at http://www.downlinebuilderdirect.com

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