You may be wondering why permission list building is so important. After all, there are many different ways that you could work on creating your email lists. You can purchase lists, you can collect addresses from around the web and you can do either of those much more quickly than you could build a large permission based list. So why is permission list building so important?

First of all, you need to know what permission list building is. Permission list building is the collection of email addresses and related information such as name and company name to add people to your email list. The key is that people willingly give up this information because they want to be on your list and they want to hear from you. They directly offer their permission by giving this information up to you on their own.

The truth is that a permission based list is the only way to derive success from any kind of email campaign. Other methods of generating email addresses for your list are either illicit, illegal or both. You can run afoul of the CAN-SPAM act, and can end up in serious trouble, managing an ineffective campaign that doesn’t produce any results.

Further, a permission based list is going to be filled with people who actually want to hear from you. This means you’ll be reaching a group of people who are much more likely to first of all actually open your messages and secondly take what you have to say seriously. You’ll have a much better time converting these people into paying customers or clients, or having them take whatever other action that you’re looking for.

A list of names and addresses collecting randomly from around the web or purchased from a supplier is just going to be very low quality. If people don’t know who you are, if they aren’t expecting to hear from you and if they don’t care what you have to say, then all of your mail messages will simply be falling on deaf ears, no matter how many you have in your list.

You shouldn’t even try to sneak in a handful or two of email addresses that you collected or harvested from another website or another email list. This is because when people start hitting their SPAM button on you, or when your mail gets instantly sent to the trash box of your list members, the quality of your entire campaign suffers. In the eyes of the Internet Service Providers, or ISPs, you begin to show telltale signs of being a spammer. Your deliverability rate will go down across the board, even for people that want to receive your emails, and your campaigns will suffer greatly as a result.

Clearly, permission list building is the way to go. Collect email addresses whenever and wherever you can, as long as someone expressly wants to sign up for your list. Have a signup form on your website, put a signup sheet in your store, meet people at conferences and trade shows and more. Whatever you do, just make sure that it’s directed at creating high quality, permission based list.

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