Archive for the tag: Solutions

Email Marketing Solutions Content Tips: Avoiding Spam Filters

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Email marketing solutions has dramatically increased in popularity over the past several years. In the meantime, spam filters have become savvier. This is not to say that spam filters are out to thwart email marketers, since that is far from the case. Spam filters are actually out to catch those people who aren’t abiding by email marketing solutions best practices. They are out to get the ones actually sending spam. That, in turn, helps legitimate email marketers because it reduces clutter in the recipient’s inbox. This is not to say spam filters don’t pose somewhat of a problem, because there are always false positives and that’s what you really want to avoid.

Tip #1: Use a descriptive subject that does not appear hokey/cheesy/scam-like

For some reason people get to the subject line of their email marketing solutions campaign and they have this deep urge to get cheesy. I don’t know why that happens, but please (pretty please!) fight that temptation! Also, if you have the urge to write something that makes your email sound like a scam (for example, “open this email and all your dreams will come true”), then please fight off that urge as well. Although you may think that by using those seemingly catchy phrases you’ve stumbled upon email marketing solutions genius that will boost your open percentage, I can assure you that you have not. Today’s email recipient is far too smart to fall for gimmicky tricks like this. And, today’s spam filters are programmed to catch these gimmicky emails and throw them right into the spam folder. It’s just not worth it.

While your subject line should be designed to entice your recipient to open the email, it should attract users by offering a real description of the contents of the message. Use the subject to let people know what they can expect to find inside your email. If you are offering a promotion, put a little teaser about the promotion. If you are sending out a monthly newsletter, put a little teaser about your top story.

If you are honest in your subject line, people will be far more apt to read your email.

Also, studies show that having a good subject line leads to a higher conversion rate. If people see a subject talking about a promotion and then open your email to find that promotion, they are more likely to engage with it. If your subject talks about a great promotion on pet toys, but inside you’re trying to sell them dog food that isn’t on sale, people will swiftly close your email and be less inclined to open it next time.

Tip #2: Don’t Go Insane With Colors, Bolding, Italics, etc.

For some reason people seem to love using all sorts of stylistic tools when they create an email marketing solutions campaign. I’m not sure why people get all giddy and excited when they put all their text in bright red and bold everything. I can guarantee you that doing that is only hurting you.

While you can use colors, bolding, italics and font-size variations to make your email marketing solutions campaign look attractive, it’s important to keep these font style variations to a minimum. Use bolds, italics and colors only when necessary. For instance, you can highlight a word or couple of words by making them bold. But, if you find that you have bolded an entire paragraph, then you’ve used way too much bold.

It’s totally fine if you want to turn a headline red or make some text bigger to draw attention to it. If you feel it’s needed, then that is totally acceptable. But, as you’re creating your email marketing solutions campaign and find yourself drawn to one of these stylistic tools, ask yourself if it is really necessary. If it is, then proceed as planned, but if it’s not, then leave the text alone.

An email filled with all sorts of different text colors, a huge variety of text sizes, entire paragraphs in bold, long sentences in italics, etc, does not look legitimate at all and spam filters will pick up on that.
Remember that spam filters are programmed to stop any emails that look too hokey, so one of the things they’re looking for is overuse of bolds, italics and colors. The goal is to have your actual content be solid enough that it can stand on its own legs without needing all this stylistic help.

Tip #3: Don’t Go Overboard With Pictures

Pictures can really liven up your email marketing solutions campaign, but that doesn’t mean you should cram as many graphics into your email as possible. The important thing to keep in mind about pictures (and graphics in general) is that you should maintain a good balance between text and graphics.

Part of the reason this is so important is because many email programs do not display images by default. The recipient has to click a button or link in order to load the images. What this means is that if your entire email marketing solutions campaign is filled with images, the recipient will literally see a blank message. That is why having a good amount of text is so important. Even if the recipient has images disabled, they should still be able to read enough content to entice them to download the images.

Spam filters also often scan your email content looking for ‘trigger words’ and if the entire email is a graphic then there is no content to scan. Often times spam filters will be over-cautious, and if there is nothing to scan, it will assume the content is not legitimate. This is why it is so important to have a good amount of text in your emails.

There are many other tactics to make sure you get past spam filters and land in the reader’s inbox. A lot also has to do with your email sending reputation, which is why it is important to work with a good email service provider (ESP). But, if you follow the tips listed above, you will at least be putting your best foot forward in terms of your content.

Rudy Barell is a Senior Account Executive with Elite Email, the email marketing solutions provider of choice for businesses of all sizes around the globe. Design, send and track professional email campaigns with easy to use tools in the complete email marketing program package.

Email Marketing Solutions For Local Tailor Shops

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Email marketing solutions will bring your community to you in greater numbers! As an owner and operator of a local tailor shop it is important to stay ahead of the local competition. This will help increase numbers in sales because staying ahead of your competition means having a larger share of the local market. Email marketing solutions will help bring that greater share into your store for repeat business, or make interested parties shopping around, into your loyal customer base. As the world gets more technically savvy, so do the customers. Appealing to their comforts through Email marketing solutions will make them feel valued and create a loyal customer base as you progress forward in your business enterprise.

The most effective method for starting your Email marketing solutions contact list manifests from a three step equation: promotions + In-store sign ups + online sign ups= an opt-in list for successful email marketing.

Create a promotional discount that you can live with. You might want to call a preferred customer discount for older customers or new customer discount for the fresher faces. The 10-20% discount offered, or the buy one get one free deal, will be sent to them via email once they have signed up or given their email address.

A similar promotion can be offered online, through a web sign up box. The top-ranked Email marketing solutions will provide you free of charge – included as part of their free trial – a web sign up box. This is a function that is easily added to your website by your webmaster which will allow people interested in the discount to sing-up for them via email. It is directly linked to your account with the Email marketing solutions provider.

One you have your list, you need to start building your Email marketing solutions campaign.

Within minutes you can upload images of the suits, dresses, and other pieces you have created, and cut and paste content into the appropriate sections. The better Email marketing solutions will have hundreds of templates for you to choose from in neatly organized categories so it will be easy to find whatever it is that suits your marketing needs.

Here are a few hints to mull over when setting up your Email marketing solutions campaign: avoid using too much bolding, italics, and capital lettering in the main body portion or the subject line of your email. Also, try not to put too many images of your work without also balancing those pictures with textual content to support the images. And, symbols like exclamation points or dollar signs in your subject line should also be avoided. All these techniques, frequently in used to attract people’s attention, also end up attracting spam filters. If you overuse them, your email will not go into people’s inbox, but rather into their spam or junk folder.

Keep in mind that you will be able to track which of your clients were interested in your marketing campaign. One of the great things about Email marketing solutions is that it can track ‘clicks’, and ‘opens.’ This gives you a percentage breakdown and analysis of which of your customers are opening and clicking on the promotions you have in your email. Also, by adding a ‘forward to friend’ button, you will be able increase your mailing list, and have a greater chance to have more customers.

Because of how cost effective email marketing is (as low as $ 10 to send out to 1000 people) email marketing is indispensible for your tailor shop. Email marketing solutions will help you get a larger piece of the piece of the pie because you are appealing to a new generation, in a method that suits their desires. Not only that you are also offering them preferred client discounts. Now your tailor shop will be in the minds and hearts of your customers. Being in their hearts and minds means you that you will have more to spend on whatever is in your heart and mind. Email marketing solutions will dress you for success!

Rudy Barell is a Senior Account Executive with EliteEmail.com, the complete email marketing solutions trusted by tailors everywhere. Try the feature packed email marketing solution today with a no-risk free trial.

Sports Organizations Are Using Email Marketing Solutions

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Whether you operate a baseball league in the summer, a hockey league in the winter, or any other type of sports organization, you know that communication is of paramount importance. In order to facilitate the smooth operation of your league, it is vitally important to communicate with coaches, players, sponsors and other organizers. In the past, this may have been a laboring activity. But now, with the power of email marketing solutions, it’s easy to create professional and effective email marketing campaigns with just a few clicks of the mouse.

One of the most common uses of email marketing solutions for sports organizations is to send out important announcements to coaches or team managers. In most leagues, if the coach/manager doesn’t know what is going on, then there will be chaos, which is obviously something the league organizers want to avoid. With the right email marketing solutions, the league organizers can send out a mass email to all the coaches, complete with maps to various venues (baseball diamonds, hockey rinks, swimming pools, etc), detailed schedules, links to websites like MapQuest for directions, and more. Through the power of email marketing solutions, leagues are no longer constrained to just plain-text emails. These communication messages can be jazzed up with graphics, which not only make them more eye-catching, but also more informative. As the cliche goes, “a picture says a thousand words”, so including a couple images can go a long way towards ensuring your coaches and team managers know everything you need them to know.

Email marketing solutions can also let you send captivating emails to all the players or participants in your league. Many leagues around North America have found it very effective to send out monthly, bi-monthly or quarterly newsletters to everyone in the league. This helps maintain a high level of interest because the participants are constantly being updated with all the latest news affecting the league. Most email marketing solutions will allow you to create a long or short newsletter, so there is no pressure to come up with a certain amount of articles to include. Sometimes newsletters during the off-season only have one or two articles, while newsletters sent out in the middle of a season may be packaged with five to seven articles. You can even ask players and coaches to submit stories and successes they’d like to share with the league. Your email marketing solutions will adapt to accommodate your needs so whatever it is you want to communicate, you will be able to do so easily.

Sending out newsletters with your email marketing solutions is also a great way to encourage enrollment for upcoming seasons, events or tournaments. Also, due to the viral nature of email, you can use your email marketing solutions to encourage current players to forward the email to their friends, which just takes one click, to further spread the word about your league and encourage additional enrollment. Ultimately, the more people you contact, the more people will be able to sign up for your league, and your email marketing solutions can put that communication on the fast track.

When you are running a sports league it is important that you know your message isn’t just being sent, but that it is also being read by your audience. With email marketing solutions, it is no longer a mystery as to whether your email is being read or not. Within minutes of sending your email campaign, most email marketing solutions will let you view real-time reports to see exactly who is opening your email and who is not. In most cases you can even see the date and time each person on your contact list opened the email. This lets you put your mind at ease because you will know that your communication was effective.

Email marketing solutions is an affordable and effective way to boost the communication efforts of your sports league. Regardless of the age or skill level of your league, being able to distribute information is always vitally important. With email marketing solutions in your arsenal, you will be better equipped to handle that challenge. Have a great season!

Rudy Barell is a Senior Account Executive with EliteEmail.com, the complete email marketing solutions trusted by sports organizations everywhere. Try the feature packed email marketing solution today with a no-risk free trial.

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Bakeries and Email Marketing Solutions

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You can visualize how people float into your bakery, attracted by that intoxicating and pleasurable sent of fresh baked goods. Think about if all those people were all signing up to your email marketing solutions promotions. By mixing the power of that smell (an unparalleled marketing technique) with email marketing solutions (the best tool for refining and expanding your customer base), you can draw-in more business. The main thing is to start amassing a list of emails, and send them out in a timely fashion. When you start sending out promotions involving your catering, or bigger customer orders, people will start ordering your services.

So here’s where you begin: collect a list of emails. When the weather is springy or just before the weekend, you can have a ‘promotional bonanza’ (or whatever you want to call it). And don’t forget, after work, people love the feeling that a baker’s dough fills them with. Have a few batches of your best bagels, or your tastiest cookies, wafting through the streets and give out a few free samples. Those customers will really appreciate it! As you already now, people will automatically be attracted to your store by the incredible smells. Giving out free samples and coupons in exchange for sign-ups for your catering promotional newsletters is one way to improve your client base. By offering them a sweet croissant or a bagel ‘on the house’, AND promotions for future purchases, you will leave your customer with a good taste in their mouths. It’s hard to forget a good deal that is also tasty!

Also, if you have a web site you can include a free sign up box that will invite the people who are on the site to sign up for in-store promotions. These people will automatically be added to your email marketing solutions subscriber lists for future email marketing solutions campaigns.

After whetting your customers’ appetite with your tasty baked goods, the next step is to sign up for an email marketing solutions account. Signing up is simple, because most email marketing solutions are designed with the idea of keeping things as easy as can be, so that anyone can use them. Now, search through the professionally-created templates and start your first campaign.

Building your campaign is also an easy process. Email marketing solutions give you user-friendly templates so that all you have to do is input your text (or you can copy and paste it, if you want), and add your images. Here are a few tricks to think about when using your email marketing solutions to create a campaign: Do not use too much bolding, italics, and capital lettering in the main body portion or the subject line of your email. Also, try not to put too many pictures of your products without also balancing those images with text content to support the images. Symbols like exclamation points or dollar signs in your subject line should also be avoided. All these techniques, commonly used to attract attention, also end up attracting spam filters. If you overuse them, your email will not go into your subscribers’ inbox, but rather into their spam or junk mail box.

When you are ready, click a button to schedule your email marketing campaign, and it will automatically go out to the people on your list at the date and time you selected.

Now that your email marketing solutions campaign is finished and has arrived in your customers’ inbox, you will be able to track which of your clients were interested in your marketing campaign. One of the great things about email marketing solutions is that it can track ‘clicks’, and ‘opens.’ This gives you a percentage breakdown and analysis of which of your customers are opening and clicking on the promotions you have in your email. Also, by adding a ‘forward to friend’ button, you will be able increase your mailing list, and have a greater chance to have more customers.

As a bakery owner or operator, using email marketing solutions will have a large impact on the growth of your client base. By giving out promotions regarding your catering services or services for larger functions, email marketing solutions can provide you with added business and potentially grow your client base over time. Timing will make this form of marketing that much successful. This is a cost effective way to make more dough!

Robert Burko is the President of Elite Email, the complete email marketing solutions package used by bakeries and caterers around the world. You can deploy comprehensive email marketing for your bakery with a no risk free trial. Start harnessing the power of email marketing today!

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Email Marketing Solutions Assist Convenience Stores, Save Time and Money

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If email marketing solutions are so inexpensive and simple to use, why is it that you never see convenience stores using them?

As a convenience store owner, you don’t have the time or money to spend on costly print ads, and definitely not enough of a profit margin to justify using ads in TV. But that doesn’t mean you cannot advertise to increase sales. Email marketing solutions are a cost effective way to bring your clients to your store more often. Compared to other forms of advertising, email marketing solutions cost a fraction of the cost. Print ads can run you anywhere from a few hundred dollars to tens of thousands. Obviously, this isn’t an option for your store. Email marketing solution platforms can cost as little as $ 10 for one thousand emails.

You don’t have time for this! Your store is open early and late in order to accommodate your clients. Plus, you need your free time to spend with the family. You won’t be able to get around to this also, right?

Wrong!

Email marketing solutions only takes a few moments to set up, and what you get are professionally crafted advertising campaigns sent directly to your clients.

So here’s how you start. This first thing you have to do is collect a list of emails. There are a number of ways to do this. One effective method is to collect business cards: At the cash register, you can place a bowl (or some other form of bin). Add a sign telling clients that if they drop off their business cards, they can receive discounts on in-store purchases through your email marketing solutions campaigns. What clients will do is put their business cards in the bowl with an email to contact them. Just like that, you have the first few contacts for you email campaign.

Now, you need to sign up for an email marketing solutions account, create your first campaign and send it out to the people on your list. Signing up is simple, as email marketing solutions are user-friendly.

Creating your campaign is a simple process also. Email marketing solutions provide you with simple-to-use templates. All you have to do is input your written information (or copy and paste it), and add your own images from your computer.

Once your email marketing campaign is created and sent out, you will be able to track which of your clients were clicking on your promotions. Also, by adding a ‘forward to friend’ button, you can also expand your mailing list, and increase your potential to gain more clients.

Here are some things to keep in mind when filling in your email marketing solutions template: Do not use excessive bolding, italics, and capital lettering in the body or the subject line of your email. Plus, try not to put too many product images without adding content to support the images. Bolding, italics, capitalization, and a high image to text ratio are all criteria that the spam filters look for. If you overuse them, your email will not go into your subscribers’ inbox, but rather into their spam/junk box.

By using email marketing solutions, your convenience store will have a greater customer return rate, which will drive up your sales. Email marketing solutions can provide you with this added business in a very reasonable and time-sensitive manner. It can maximize your store’s potential, save your money, and provide you the opportunity to spend quality time with your family. Now that sounds like a sweet deal!

Robert Burko is the President of Elite Email, the complete email marketing solutions package used by small, medium and large organizations around the world. You can deploy comprehensive email marketing solutions for your convenience store with a no-risk free trial. Start harnessing the power of email marketing today!

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Email Marketing Solutions Provide Help For Car Dealerships in Bringing More Clients Service Centers

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Email marketing solutions can help your car dealership enhance the number of vehicles that come in for service. Keeping consistent numbers is all well and good, but everyone knows having increasing monthly numbers is better. Email marketing solutions track the campaigns you send out so that you get real time data on the customers who are interested in the promotions you offer them regarding your service centre.

By reminding your customer to bring their cars in for service, you have the opportunity to multiply the amount of vehicles coming in for service. More vehicles for service means higher numbers in sales.

So, how do email marketing solutions help you bring more cars to your service center? Simple, all your customers really need is a reminder: “Hey you know that asset of yours that you paid thousands of dollars for? You need to make sure it’s in tip top shape, and it will only cost you $ 50.”

Your computer database most likely lists all of your clients’ contact information, such as how many times they have visited, and when their vehicle is due for service. This is vital information for you to use when creating a campaign through email marketing solutions.

You can also use the “number of visits” and the “vehicles due for service” categories, to help you segment your email marketing solutions campaigns into frequent users, sometime users, and seldom users.

Now you are ready to create three different marketing campaigns, for three different target customer groups, while reminding them all how important their investment is to them.

Once you have created your campaigns, the magic happens. Email marketing solutions are equipped to track how many people have opened your email, if they have clicked on the promotions, or if they have sent your email on to friends or family.

The data gets even more in depth than that. You can know exactly who opened the email you sent, who clicked on each link within the email, on what day, and at what time. These insights can help you further segment your email marketing solutions campaign. As an example, let’s say that you are tracking those that “frequently” bring their cars in to your service center: 50% are clicking on their “$ 10 off preferred customer” promotion on the weekends; and the other 50% are opening and clicking on their emails from Monday to Friday.

You now have two more customer groups to better target your audience: weekend readers and weekday readers. You can then split your future email marketing campaigns into 2, so that your emails arrive into your customers’ inboxes exactly when they’re most likely to read it.

You will also be able to grow your list with a “forward to friends” button that is available on most email marketing solutions. For those customers that are constantly forwarding your email (we love these guys) you can show your appreciation by segmenting yet again.

You can offer them a special promotion for forwarding your email. This will keep them in the business of continuing to spread the good word about your service center.

It’s really easy to take “tracked” information and turn it into another campaign. Email marketing solutions are very user-friendly, so the tracking feature of most email marketing solutions gives you the option to export the data found within any given field.

Email marketing solutions will bring more people to your automotive dealership service center by providing you with the information you need to segment and target your customers. Catering to your audience’s exact needs will bring more of them to your service center and provide you with a better opportunity to grow your sales per month.

Robert Burko is the President of Elite Email, the complete email marketing solutions package used by car dealerships, service centers and automotive dealers around the world. You can deploy comprehensive email marketing for your car dealership with a no risk free trial. Start harnessing the power of email marketing today!

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Email Marketing Solutions Pushes Brand Awareness for Garment Designers

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As a smaller brand within the garment design industry, how can you compete against the bigger brand names without email marketing solutions? You don’t have the kind of cash flow to purchase print media or Television advertisements to expand your client base. On top of that, you don’t have the costly, sophisticated tools big companies use to keep their customers coming back. Email marketing solutions helps you hold on to your clients by promoting your brand and making your customers feel appreciated. Email marketing solutions only require a few minutes of your time. In that brief span you get professionally designed email advertising campaigns sent directly to your customers.

So here’s where you begin: collect a list of emails. There are a number of ways to accomplish this, and one effective method is to get your customers to sign up by giving them a discount, like ‘5% off every order this month if you sign up for our email database.’ A company that is satisfied with your service will be thrilled to receive the same merchandise at a lower cost, especially if it means that they will receive a ‘preferred customer promotion’ for doing so.

Congratulations! You now have your first contacts. The next step is to sign up for an email marketing solutions account. Signing up is easy, because most email marketing solutions are created with the idea of keeping things as simple as possible so that anyone can take advantage of them. Now, cycle through the professionally-designed templates and create your first campaign. Building your campaign is also an easy process. Email marketing solutions gives you user-friendly templates so that all you have to do is input your text (or you can copy and paste it, if you want), and add your images. Here are a few tricks to think about when using your email marketing solutions to create a campaign: Do not use too much bolding, italics, and capital lettering in the main body portion or the subject line of your email. Also, try not to put too many pictures of your products without also balancing those images with content to support the images. Symbols like exclamation points or dollar signs in your subject line should also be avoided as well. All these techniques, commonly used to attract attention, also end up attracting spam filters. If you overuse them, your email will not go into your subscribers’ inbox, but rather into their spam or junk mail box.

When you are ready, click a button to schedule your email marketing campaign, and it will automatically go out to the people on your list at the date and time you selected.

Now that your email marketing solutions campaign is finished and has arrived in your buyersC inbox, you will be able to track which of your clients were interested in your marketing campaign. One of the great things about email marketing solutions is that it can track ‘clicks’, and ‘opens.’ This gives you a percentage breakdown and analysis of which of your customers are opening and clicking on the promotions you have in your email. Also, by adding a ‘forward to friend’ button, you will be able increase your mailing list, and have a greater chance to have more customers.

As a garments designer, using email marketing solutions will have a large impact on how many return customers you have, which will positively affect sales. Email marketing solutions can provide you with added business and potentially grow your client base over time. This is a cost effective way to keep on par with larger brand competitors and maximize your brand’s potential. You might be small, but now you can plan for bigger things.

Robert Burko is the President of Elite Email, the complete email marketing software package used by small, medium and large organizations around the world. You can deploy comprehensive email marketing solutions for your solutions store with a no-risk free trial. Start harnessing the power of email marketing today

Email Marketing Solutions Put Car Dealerships in the Fast Lane

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In today’s intense competitive marketplace, car dealerships are doing everything possible to lure in customers and keep them coming back. Dealerships employ a variety of marketing efforts to reach out to the customer. One approach that has proven to be immensely effective and quite affordable, and which has also gained considerable popularity in recent years, is using email marketing solutions to deploy targeted email campaigns. This article explores the ways car dealerships can use email marketing solutions as a key ingredient of their marketing plan.

Any business person will inform you that is it far easier to keep an existing customer than it is to acquire a new one. That is well known business knowledge and it is no different in the automotive industry. A happy customer who bought or leased a car from a dealership several years ago will be very inclined to return to that same dealership. Deploying a targeted email marketing campaign can help give that customer the extra push he or she needs. Since the dealership already has all the customer’s information (including permission to contact them via email) the dealership can send this person (and all the other people in the same group) an email promoting new cars that are available for sale or lease.

For example, a car dealership may have a group of customers that leased an SUV, with the lease expiring in the upcoming months. This dealership can use email marketing solutions to send campaigns specifically targeting to these people. It can inform these people all about the latest lineup of SUVs they can choose from when their lease expires. This email campaign not only provides detailed information to the customer (ie. What cars are available), but also keeps your dealership’s brand in front of the consumer. After all, if they were happy with their experience and they’re consistently reminded of your dealership, why would they look anywhere else?

Email marketing solutions also acts as a great method for bringing customers back into the car dealership for maintenance. For years dealerships have been calling customers informing them that it is time for their ‘vehicle service’. Now, in the day and age where many people check their email more rapidly than their voicemail, it can be very effective to send out an email reminder instead of (or in addition to) the courtesy call.

This email does not just have to remind customers that they are due for service; it can also entice them to return to your specific dealership, as opposed to a competitor or generic auto shop, by offering a certain discount or eCoupon. For example, many car dealerships have found that if they include a coupon for a discount oil change, that it drives the customer back to them for service. After all, they simply have to print the eCoupon and go back to the dealership that they trust anyway, so why even consider the thought of bringing their vehicle somewhere else!

Email marketing solutions are also very effective for promoting events like customer appreciation days, grand openings, new location announcements and more. With just a few clicks the dealership can send a targeted email marketing campaign to its customers and instantly spread the word about an event or important announcement. Since most email marketing solutions include full tracking capabilities, it is easy to track the effectiveness of the campaign, as well as event RSVPs.

Email marketing solutions are very easy to use and can be incorporated into any dealership’s marketing plan without any severe learning curve. Since a lot of solutions are designed for small business email marketing, the costs are very low and the email campaigns produce a very high return on investment.

Robert Burko is President of EliteEmail.com, the trusted email marketing solutions vendor utilized by car dealerships around the world. For other great business solutions you can visit EliteAnswers.com.

Email Marketing Solutions and Women’s Shoes

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Using email marketing solutions for your women’s shoe store is a no-brainer: you’ve already discovered how cost effective email marketing solutions is, how easy it is to do, and the great return on investment that it provides. Now you need to know how to maximize email marketing solutions’ potential by designing email campaigns to better target your audiences. As an owner and operator of a women’s shoe store or outlet, I don’t need to tell you how important it is to have your customers loyal to your store. You can use the design of an email marketing solutions campaign in to add yet another very important angle to your great customer service. In a nutshell, email marketing solutions will help you show your customers that you truly understand them.

Knowing a little more about the benefits of effectively designing an email marketing solutions campaign will help you to better target your audiences, giving your customers the information that they are interested in, and making them feel like you understand their needs. This will help make them loyal to your store. This, in turn, translates to more sales. Period!

It is crucial to align your email marketing solutions campaign cycle with your sales cycle. There are three designs that, when used in the proper order, will help you maximize the potential of your email marketing solutions.

First, you will start off with a design that includes the many kinds of women’s footwear that you offer: boots, sandals, pumps etc. What this means is that you should provide an image/picture of the many kinds of footwear you offer in the body of the email. The images should look professional, and should really show off the product to entice the reader of the email marketing solutions campaign. Next, each image should be linked to a different page on your website.

It is imperative that you have a website with different pages to direct your users. The website doesn’t have to be too sophisticated – just simple enough to give the user a little more information on the products available.

As you know, one of the most important functions of email marketing solutions is the ability to track which one of your subscribers are opening, clicking, and forwarding your email messages, and which email addresses are bouncing. By linking the images of your products to pages on your website, you will be able to track what your customers are looking for at any particular time. For instance, if a customer has clicked on the link for boots, your email marketing solutions will record the email address of the person that has clicked on boots. Therefore, once your campaign has been sent out, you will have several new email lists that are far more targeted to the customer’s interest (e.g. customers who like boots, customers who like sandals, etc).

Now, you can create the second touch point for your customers using an email marketing solutions campaign that is more targeted to their needs/wants/desires. The second email marketing solutions campaign is going to be similar in structure to the first one: there will be several images that are linked to your website. The main difference will be in the images that are provided. For each new targeted list, you will provide an array of options from for that particular kind of footwear.

Let’s use the boots as an example again. If the customer has clicked on the boots image in the first email marketing solutions campaign, your second email to this customer will have various pictures of different boots that you offer. You should create separate email marketing solutions campaigns for all the different targets: boots, sandals, pumps etc. ensuring that you provide images and links for each category. Once again, you will use the tracking beacon to determine which one of the products customers are most interested in.

The final email is an additional sales push. If they haven’t already come into the store to purchase the shoes from the previous two emails, then you will use the information that you’ve gathered on their interest in your product(s) to send out an email with a discount on the products of their choosing. This is more likely to bring the customer in to the store to purchase. This discount can be considered a preferred customer discount, which will also give them a sense of being valued. Everyone knows a valued customer is a loyal customer.

The design of the third touch point email is similar to the previous two. You will include targeted images, with a message about how to redeem their discount in store (or if you can allow them to order online, that is great also).

By using this cycle every quarter, or twice a quarter, you will gain a better understanding of your customers’ needs/wants/desires. In turn, this will make them feel valued, increasing your brand equity in their mind, and therefore their loyalty to your store. The better they feel about your service, the more often they will buy from you, and not your competition. For the minimal cost of email marketing solutions (only about $ 10 for 1,000 email marketing solutions messages!) you will have maximized the potential of the service, getting a massive return on investment. Now that’s a nice fitting shoe!

Rudy Barell is a Senior Account Executive with Elite Email, the complete email marketing solutions package used by women’s shoe stores around the world. You can deploy comprehensive email marketing for your women’s shoe outlet with a no risk free trial. Start harnessing the power of email marketing today!

The Email Marketing Solutions Cycle

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Email marketing solutions has already shown you how effective it is; you already know that the return on investment is paramount. But are you getting the most out of your email marketing solutions service? As a business owner, getting the most out of your email marketing solutions will place you above the competition. In a depressed economy, those who stay positive by putting in that extra effort are the ones who stay on top! The way to get the best results from your email marketing solutions service is to develop a planned cycle of sending out and analyzing the metrics from your campaigns.

Step one of the cycle is to get your subscribers signed-up. This is a simple enough task, as the most reputable email marketing solutions services provide you with a free web sign up box, meaning that anyone who visits your site will have the opportunity to sign up for your newsletter. The way to capture the most email addresses from your site visitors is to have some kind of promotion that sends people to your website to sign up, or have a promotion on the website itself telling people to sign up. This incentive will bring a higher volume of people to sign up.

If you don’t yet have a web site (although you should get one!), you can collect email addresses at the cash register of your store location, if this is how your business is run, or upon first or last contact with your customers.

In both cases, it is important to entice your customers to sign up by providing them with a promotion or similar incentive (e.g. access to early peeks at new products and services, the promise of future promotions and discounts, etc).

Step two of the email marketing solutions cycle is designing a campaign. This is also an easy step, as email marketing solutions service providers have made it so easy to make a professional-looking campaign. These services have easy-to-use templates that require a very small learning curve, allowing you to upload digital images, and cut and paste your text content into the email marketing solutions. If you encounter any difficulties, the best email marketing solutions companies provide technical support in the form of email, telephone and/or live chat.

Make sure that your design includes some links to the products and services that you offer on your website. This will be crucial, as you will see in step four.

Step three of the email marketing solutions cycle is sending out the campaign and then waiting for the results. Give your campaign about 48 hours before starting step four. This will give your subscribers a chance to visit and revisit the email you’ve sent, therefore setting you up properly for step four.

Step four requires some analysis of the metrics that have come in. You will be able to review which subscribers have opened the email, which ones have clicked on the links that you’ve provided, who has forwarded the email, and which of your email addresses have bounced, or were invalid. This step will help you better understand your subscribers. You will now know in more specific detail what their wants and needs are. I don’t have to tell you how invaluable this information towards bigger and better sales.

Step five in the email marketing solutions cycle is redesigning your campaigns to suit the various needs or your subscribers. This means using the details you’ve gathered in step four to better target your audiences through new email marketing solutions campaigns.

Once you’ve resent the email marketing solutions campaigns you can start the cycle again. Using this method requires a bit more work, but will earn you better sales numbers, better exposure to your customers in a targeted way, and deeper understanding of your clients. The email marketing solutions cycle will generate even better results than you previously anticipated with an email marketing solutions program. In tough economic times, getting the most out of your email marketing solutions service will put you ahead of the crowd!

Rudy Barell is a Senior Account Executive with Elite Email, the complete email marketing solutions package used by small businesses around the world. You can deploy a comprehensive email marketing for your small business with a no risk free trial. Start harnessing the power of email marketing solutions today!