Almost everybody knows what an autoresponder is and whenever somebody signs up on your webpage for information, they really aren’t fooled whenever they see a message land in their inbox only moments later. That doesn’t mean, however, that auto responder’s are not effective. Quite the contrary, if they are used properly they can be one of the most beneficial sales tools that you actually use in your Internet marketing efforts. At times, however, it is necessary for you to step outside of the norm in order to increase how effective something can be. While you don’t want to set yourself apart in a bad way, by using a few sneaky tricks, you can actually save yourself a lot of work and build quite a nice business at the same time.

The first autoresponder trick that you could use is personalizing the e-mail message. You may be thinking to yourself, there are plenty of people out there that personalize autoresponder series. While this is true, what many of them skip is personalizing the subject line. You can do this in a number of different ways. The most effective is if you actually put their name in the subject line as this will increase the open rate up to 50%. Another thing that you can do, however, is to include a hidden field in your sign-up form and personalize it according to what they were actually signing up for. This simply becomes another detail on the autoresponder series but if you place it in the subject line, it can also boost the open rate.

Another interesting autoresponder trick that many individuals are not aware of is that people tend to forget what you have already e-mailed them. If you are one that likes to set up long-term autoresponder series, and I highly recommend this, you actually only need to set it up six months to a year in advance. Once an individual reaches the end of the series you can just cycle them right back to the beginning. Although some of them will recognize that they are receiving the same message, for the most part they will simply e-mail you a friendly reminder letting you know that you already sent that message out.

Of course, it all comes down to testing but if you have a few tricks up your sleeve when it comes to auto responders, you would be surprised at how much better your results will be.

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