You can visualize how people float into your bakery, attracted by that intoxicating and pleasurable sent of fresh baked goods. Think about it: if all those people were all signing up to your email marketing program promotions you’d be reaching a check of a lot more people and bringing in more in sales. By mixing the power of that smell (an unparalleled marketing technique) with an email marketing program (the best tool for refining and expanding your customer base), you can draw-in more business. The main thing is to start amassing a list of emails, and send them out in a timely fashion. When you start sending out promotions involving your catering for bigger customer orders, people will start ordering your services.

So here’s where you begin: collect a list of emails. When the weather is springy or just before the weekend, you can have a “promotional bonanza” (or whatever you want to call it). Don’t forget, after work, people love the feeling that a baker’s dough fills them with. Have a few batches of your best bagels, or your tastiest cookies, wafting through the streets and give out a few free samples. Those customers will really appreciate it!

As you already now, people will automatically be attracted to your store by the incredible smells. Giving out free samples and coupons in exchange for sign-ups for your catering promotional newsletters is one way to improve your client base. By offering them a sweet croissant or a bagel “on the house”, AND promotions for future purchases, you will leave your customer with a good taste in their mouths. It’s hard to forget a good deal that is also tasty!

Also, if you have a web site you can include a free sign up box that will invite the people who are on the site to sign up for in-store promotions. These people will automatically be added to your email marketing program subscriber lists for future email marketing program campaigns.

After whetting your customers’ appetite with your tasty baked goods, the next step is to sign up for an email marketing program account. Signing up is simple, because most email marketing programs are designed with the idea of keeping things as easy as can be, so that anyone can use them. Now, search through the professionally-created templates and start your first campaign.

Building your campaign is also an easy process. An email marketing program gives you user-friendly templates so that all you have to do is input your text (or you can copy and paste it, if you want), and add your images. Here are a few tricks to think about when using your email marketing program to create a campaign: Do not use too much bolding, italics, and capital lettering in the main body portion or the subject line of your email.

Also, try not to put too many pictures of your products without also balancing those images with text content to support the images. Symbols like exclamation points or dollar signs in your subject line should also be avoided. All these techniques, commonly used to attract attention, also end up attracting spam filters. If you overuse them, your email will not go into your subscribers’ inbox, but rather into their spam or junk mail box.
When you are ready, click a button to schedule your email marketing program, and it will automatically go out to the people on your list at the date and time you selected.

Now that your email marketing program campaign is finished and has arrived in your customers’ inbox, you will be able to track which of your clients were interested in your marketing campaign. One of the great things about an email marketing program is that it can track ‘clicks’, and ‘opens.’ This gives you a percentage breakdown and analysis of which of your customers are opening and clicking on the promotions you have in your email. Also, by adding a ‘forward to friend’ button, you will be able increase your mailing list, and have a greater chance to have more customers.

As a bakery owner or operator, using an email marketing program will have a large impact on the growth of your client base. By giving out promotions regarding your catering services or services for larger functions, Email Marketing Program can provide you with added business and potentially grow your client base over time. Timing will make this form of marketing that much successful. This is a cost effective way to make more dough!

Rudy Barell is a Senior Account Executive with Elite Email, the complete email marketing program package used by bakeries and caterers around the world. You can deploy comprehensive email marketing program for your bakery with a no risk free trial. Start harnessing the power of Email Marketing today!

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