When we talk about online marketing, we cannot leave email marketing out of the picture. Nowadays, email is the most common channel for communication online. If you know how to make use of email marketing to build rapport with your consumers, it can really help boost your business.

In this article, let me share with you the dos and don’ts of email marketing. Let us start off with what you should not do with email marketing:

1. Be sincere to help your subscribers. Do not try to sell your product and service in every email that you sent. If you do this, no one will be going to read your emails. So be sincere and provide useful information that will help your subscribers. Givers gain.

2. Do not send them emails every day. By sending emails to your subscribers every day, you will irritate them. This will make them view your emails as spam mails and they will not open your messages.

3. Do not use spam words like “free” in the subject header of your email message. This is because many mailing service providers will send your email to the spam folder if they detect spam words in your messages.

4. Do not talk to everyone with your email message. You should address your email message to a target audience.

5. Do not address many topics in a single email. Keep your email messages simple and straight to the point. Talk about one topic and make it good.

Now that we had gone through the things that you should not do with email marketing, let us move on to the things that you must do for effective email marketing:

1. Provide them with useful information. You should provide useful information in your email messages that will solve the problems of your subscribers. If you want to recommend a product or service, make sure your subscribers can benefit from it.

2. Make your email messages personal. Stay friendly and treat it as if you are talking to a friend.

3. Learn how to create anticipation. Especially before a product launch, you should send your subscribers a series of email messages to create the anticipation. Do not give it all away. This will make them anticipate your new product and you will enjoy a more successful launch.

4. Place an unsubscribe link at the bottom of your email message. By offering an easy unsubscribe option to your subscribers, you will gain more trust in them.

Email marketing is definitely an effective way of marketing to grow your business. If you are not currently using this channel to market your business, you should do it now.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that provides email blast and marketing services.

Find out more about Email Marketing at www.optimalonlinemarketing.com

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