When it comes to developing powerful long lasting relationships with your clients and also marketing to them, creating a well thought out Email Marketing strategy is what many businesses choose to do. Not only are email marketing campaigns more affordable compared to other marketing alternatives, such as television or radio advertising, but it is also one of the most targeted and practical strategies. By using an Email Marketing Software program to create and send your campaign, you’ll enjoy the benefits of staying in front of your customers eyes.

The name of the game when it comes to using an Email Marketing Software for your marketing campaign is conversions. The higher your conversion rate of fresh leads, the more profit and revenues you’ll realize. The problem, then, lies within how to exactly turn your fresh leads into paying customers.

Strengthening Your Relationship With Customers

The first thing you should be aware of when starting an Email Marketing strategy is that you should be building a relationship with your customers before hitting them with any sort of advertising or promotional offers. It takes an average of seven email messages (according to popular business theory) sent to each member on a list in your Email Marketing Software before anyone will buy from you. Once you reach the magic number of seven, the chances for purchases from each individual member increases by a lot.

So the question becomes what you do and say during the first five to seven emails you send out with your Email Marketing Software. You can think about this as the “honeymoon” period for the relationship between you and your fresh leads, but no matter how you spin it, these first few emails are a trial period for your subscribers.

During this initial trial period, you need to offer really useful and relevant information. Consider sending messages through your Email Marketing Software that include “top ten” lists of important things your subscribers should know. Make your Email Marketing messages seem like staying enrolled on your mailing list is really worth it to them by giving solid information about solutions to your subscribers’ problems.

Advertising and Marketing

After you’ve developed your Email Marketing relationship with your customers and leads, you can begin to send promotional messages. Sending out product coupons, new product announcements, general company news, previews of what is coming soon, etc., is a good way to get started.

Be careful, however, that you don’t flood your contact list with email messages by sending too frequently. Using your Email Marketing Software, you can accurately time the sending of your emails to be sent weekly, bi-weekly, monthly, quarterly or any other interval you want. Even after you start sending promotional messages, you will still want to nurture the relationship between you and your customers by sending free valuable information that your contacts cannot get elsewhere.

The entire Email Marketing process, used in conjunction with your Email Marketing Software program, should help you create and manage a successful campaign from start to finish. There are many programs today that make creating Email Marketing campaigns extremely user-friendly so that you can focus more on developing successful marketing campaigns and less on the technical side of things.

Keep in mind that you probably won’t become an email marketing expert after just one or two email blats. But, as you get more experience and really learn from the reports you’ll have available to you, you will be able to get so good that the ROI you’ll achieve will be outstanding.

Rudy Barell is an Account Executive with Elite Email, the #1 email marketing software used by organizations around the planet. Experience how easy it is to create your contact list, create eye-catching emails and track your success using detailed reports with the complete email marketing solution. Try it free!

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