Email marketing is an effective way to stay ahead of the competition. It also contributes to making your clients feel valued. This increases overall brand awareness and leads to a higher capacity of customers walking through your door. As an owner or operator of a health and weight-loss center, pulling customers away from the big names and establishing loyalty with you is crucial to your success.

Your weight loss clinic is currently setup to support all of your current patients to sign-up to your email marketing newsletters. When customers are looking forward to their consultations in the waiting room and filling out their information forms, ask for their email addresses, and include a small portion about the health newsletter they will receive at no cost. When you suggest the benefits to themselves and their families, people will sign up to receive your emails. Once you have a list of email addresses ready to input for email marketing, the next step is creating an email design.

A good email marketing design is crucial for a weight-loss center. Your email marketing campaign should be set up as an email newsletter, with a few articles about different health topics. It’s important to provide valuable information, so that your customers will actually look forward to receiving your email newsletters. The top email marketing platforms will offer you a wide array of template choices, where you can type or paste your text, upload your images and fill in other information about your clinic. The best email marketing providers offer many options for creating a newsletter to your liking, with color schemes to match those of your practice’s logo.

When you provide your customers with the necessary information they need regarding best practices for their health and weight loss plans, you will be promoting your office as one that supports healthy and happy living. This is something all your clients are seeking and want to feel assured of: when they receive your informative email newsletter, they’ll know they are on the right path to living this way.

Here are a few tips to think about when using email marketing to create an email marketing campaign for your weight-loss clinic: Do not use too much bolding, italics, and capital lettering in the main body portion or the subject line of your email. Also, try not to put too many pictures without also balancing those images with text content to support the images. Symbols like exclamation points or percent symbols in your subject line should also be avoided. All these techniques (like bolding, exclamation marks, etc), commonly used to attract attention, also end up flagging spam filters. If you overuse them, your email will not go into your subscribers’ inbox, but rather into their spam or junk mail box.

When you are ready, with the click of a button you can schedule your email marketing campaign, and it will automatically go out to the people on your list at the date and time you selected.

That’s how easy it is to keep your clients safe, happy, informed and constantly growing in number by using email marketing software. Your client base will grow, and be given the soothing understanding that your weight-loss center promotes a safe, happy and, above all, healthy lifestyle for its customers. Using email marketing is the meat and potatoes of a successfully expanding weight-loss clinic.

Robert Burko is CEO of Elite Email, the complete email marketing package used by weight-loss centers around the world. You can deploy a comprehensive email marketing program for your weight-loss clinic with a no-risk free trial. Start harnessing the power of email marketing today!
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