Email marketing is when you send an email directly to your leads or clients to endorse a certain service or product. This is one of the most commonly used strategies used in Internet marketing and not to mention also one of the most powerful.

Most thriving Internet marketers have enormous email lists that they use to sell products or services to. Whenever a business has a new product or if they just want to promote someone else’s product as an affiliate, they just have to shoot an email out to their list and watch the traffic happen. Marketers with a larger and more targeted lists usually have more sales than those who have a smaller or non-targeted lists.

You will also often hear top Internet marketers talking about their email delivery rates, open rates, click-through rates and conversion rates. These are all very important numbers when you’re doing email marketing.

It is almost impossible for the typical email marketer to come up with all the numbers themselves. Even the most knowledgeable Internet marketers who think they know it all usually don’t have the slightest idea on how they can generate those numbers on their own. Everything including the statistics are actually provided by the email marketing software they employ.

Email marketing software is a very crucial component in your email marketing program. It is not an overstatement to say that email marketing software is the key part that makes email marketing successful. The software provides you with every element you need to know so you can effectively monitor, track and improve your unique marketing campaigns. It also provides you the exact form to put up on your website so people can sign up for your mailing list.

Email marketing software doesn’t just help you gather together the names and emails of potential clients and contacts; it also is able to set a series of auto-responder messages which will be sent out based on the schedule you decide keeping in mind the date when a lead subscribes. The great part is, you won’t need to manually send any emails yourself, and also you absolutely won’t have to keep record of who signed up and when they did.

An email marketing software system also allows you to send out individual emails to every person on your list, or if you want to be more targeted, you can pinpoint certain people based on the criteria you have entered.

For example, you want to reward people in your list who have been following you for at least a year with a special offer. Just simply set the conditions for the email to exclude those who subscribed within the last 12 months. You don’t have to manually look through the join date of every single subscriber you have – what if you have over a hundred thousand of them?

Email marketing software also assists you keep tabs on how many people have opened your emails, who has opened them, whether or not they’ve clicked on your link and how many people have fulfilled the process you want them to, which in most cases is making a purchase.

Once an email is sent out to a member of your email list, the email marketing software will insert a unique tracking code to help track the statisics of effectiveness such as if the email was opened and it also turns all your links into traceable links. This is how the software knows if an email was read or if a link was clicked.

As a marketer, you should really know that testing is a very, very important piece of the marketing puzzle. Most email marketing software systems allow you to send split test emails. With this option, you can create two separate and unique emails and send one to part of your list, and the second email to the rest. From there you will be able to determine which email produced better results and make changes accordingly.

Learn more about email marketing software. Stop by where you can find out all about one of the top mailing list manager and what it can do for you.

More Email Marketing Articles

Email This Post Email This Post