Email marketing is when you send an email directly to your leads or customers to support a product or service. It’s one of the most commonly utilized tactics employed in the Internet marketing sector and it is also one of the most dominant.

The most triumphant Internet marketers have a large email list they usually draw into to generate leads and sales. Whenever there is a new product to promote or if they wanted to simply endorse someone else’s product as an affiliate, all they need to do is send off an emai to their list and sit back and watch things happen. It is true, marketers with a larger and more targeted lists often make more sales than those who have a smaller or less non-targeted lists.

You will also hear the top internet marketers mentioning facts about thier service such as the email delivery rates, open rates, click-through rates and conversion rates. These numbers should not neglected because all numbers are important when you’re doing email marketing.

It is almost impossible for the typical email marketer to come up with all the numbers themselves. Even the most knowledgeable Internet marketers who think they know it all usually don’t have the slightest idea on how they can generate those numbers on their own. Everything including the statistics are actually provided by the email marketing software they employ.

Email marketing software is a very crucial component in your email marketing program. It is not an overstatement to say that email marketing software is the key part that makes email marketing successful. The software provides you with every element you need to know so you can effectively monitor, track and improve your unique marketing campaigns. It also provides you the exact form to put up on your website so people can sign up for your mailing list.

But it doesn’t just help you gather up the names and email; you’ll also be able to set a series of auto-responder messages which will be delivered on the schedule you decide based on when a lead subscribes. You won’t have to manually send the emails yourself, and you definitely won’t have to keep track of who signed up and when.

An email marketing software also allows you to send individual broadcasts to everyone in your list, or if you want to be more specific, certain people on your list who fits the criteria you’ve set forth.

For example, you want to reward people in your list who have been following you for at least a year with a special offer. Just simply set the conditions for the email to exclude those who subscribed within the last 12 months. You don’t have to manually look through the join date of every single subscriber you have – what if you have over a hundred thousand of them?

Email marketing software also helps you keep track of how many people opened your emails, who opened them, if they clicked on your link and how many people completed the process you want them to, which in most cases is buying something.

When you send out an email to your list, the email marketing software will insert a tracking code to see if it was opened and turn all your links into traceable links. That’s how it knows whether or not an email was read or if a link was clicked.

As an internet marketer, you should be aware of the fact that testing is very critical. Most email marketing software allows you the option to send tester emails. With the software you will be able to create two different emails and send one to half your list, and the other email to the rest of your list. From that point you will be able to observe which email campaign performed better and then continue tweaking from that point.

Want to learn more about email marketing software, then visit for useful information on how to choose the best mailing list software to meet your needs.
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