Whether you operate a baseball league in the summer, a hockey league in the winter, or any other type of sports organization, you know that communication is of paramount importance. In order to facilitate the smooth operation of your league, it is vitally important to communicate with coaches, players, sponsors and other organizers. In the past, this may have been a laboring activity. But now, with the power of email marketing solutions, it’s easy to create professional and effective email marketing campaigns with just a few clicks of the mouse.

One of the most common uses of email marketing solutions for sports organizations is to send out important announcements to coaches or team managers. In most leagues, if the coach/manager doesn’t know what is going on, then there will be chaos, which is obviously something the league organizers want to avoid. With the right email marketing solutions, the league organizers can send out a mass email to all the coaches, complete with maps to various venues (baseball diamonds, hockey rinks, swimming pools, etc), detailed schedules, links to websites like MapQuest for directions, and more. Through the power of email marketing solutions, leagues are no longer constrained to just plain-text emails. These communication messages can be jazzed up with graphics, which not only make them more eye-catching, but also more informative. As the cliche goes, “a picture says a thousand words”, so including a couple images can go a long way towards ensuring your coaches and team managers know everything you need them to know.

Email marketing solutions can also let you send captivating emails to all the players or participants in your league. Many leagues around North America have found it very effective to send out monthly, bi-monthly or quarterly newsletters to everyone in the league. This helps maintain a high level of interest because the participants are constantly being updated with all the latest news affecting the league. Most email marketing solutions will allow you to create a long or short newsletter, so there is no pressure to come up with a certain amount of articles to include. Sometimes newsletters during the off-season only have one or two articles, while newsletters sent out in the middle of a season may be packaged with five to seven articles. You can even ask players and coaches to submit stories and successes they’d like to share with the league. Your email marketing solutions will adapt to accommodate your needs so whatever it is you want to communicate, you will be able to do so easily.

Sending out newsletters with your email marketing solutions is also a great way to encourage enrollment for upcoming seasons, events or tournaments. Also, due to the viral nature of email, you can use your email marketing solutions to encourage current players to forward the email to their friends, which just takes one click, to further spread the word about your league and encourage additional enrollment. Ultimately, the more people you contact, the more people will be able to sign up for your league, and your email marketing solutions can put that communication on the fast track.

When you are running a sports league it is important that you know your message isn’t just being sent, but that it is also being read by your audience. With email marketing solutions, it is no longer a mystery as to whether your email is being read or not. Within minutes of sending your email campaign, most email marketing solutions will let you view real-time reports to see exactly who is opening your email and who is not. In most cases you can even see the date and time each person on your contact list opened the email. This lets you put your mind at ease because you will know that your communication was effective.

Email marketing solutions is an affordable and effective way to boost the communication efforts of your sports league. Regardless of the age or skill level of your league, being able to distribute information is always vitally important. With email marketing solutions in your arsenal, you will be better equipped to handle that challenge. Have a great season!

Rudy Barell is a Senior Account Executive with EliteEmail.com, the complete email marketing solutions trusted by sports organizations everywhere. Try the feature packed email marketing solution today with a no-risk free trial.

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