Want to know the Secret to Making Money Online? Many marketers see the value in joining affiliate programs, and they understand the power in blogging. However, there are some marketers who don’t yet understand the importance of list building. Building a list ensures that you have an audience to talk to whenever you have something of value to share, whether that is training or products and services to sell. This is the Secret to Making Money Online.

First of all, what is a list? A list is nothing more than contact information including names, email addresses and sometimes phone numbers of people who are interested in what you have to offer. So how do you get people to give you their contact information? By offering them something that is valuable to THEM. Something that they feel is worth exchanging their email address for.

In order to be successful at list building you must know who your audience is, and you must understand what their struggles are, and offer them a solution to their problems. For instance, if your audience is work-at-home moms, then you need to know what they struggle with. Perhaps it’s time management, or finding legitimate work-at-home jobs or opportunities. Maybe it’s finding solutions to preparing nutritious meals for their families. Whatever problem you decide to hone in on, make sure you offer them the solution.

A stressed out mom who works from home with a couple of kids running around who comes across your content offering her free valuable solutions to her problems, will be more than willing to give you her email address in exchange for your knowledge. If you present yourself and your content in a way that she can identify with; a working mother, she will connect to you more than she would someone in a business suit with their arms crossed.

It is critical to know who you are speaking to in order to build a list. But more importantly, you want to build a responsive list. Therefore, you want to hang out in places where these moms frequent, whether that is online or offline. Your list comes into play with your online business very smoothly, because now as you blog about the issues that work-at-home moms face, and offer valuable resources and solutions, now you can send your blog posts directly to the moms who are interested in what you are talking about. So your list is your ready-made customers.

Once you have a list, whether it is just a couple of people or hundreds, you now have an audience whom you can talk to and share information, as well as sell your products and services to. It becomes an on-going relationship, not just a hit and run. So your list building only serves to enhance and grow your online business. Just think about who you want to talk to, and what you want to talk about. Keep in mind first and foremost, what your audience struggles with, and offer them the solution. If you do this, then your list will stay with you for a long time to come, and your bank account will thank you for it.

Everday Should Be Saturday…

Its time,

Antonios Simoglou

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