Your email list is a very important part of your internet business. Without a proper list, your company will be subject to the whims of the ups and downs of the marketplace. By being an active list builder you automatically stabilize your small business with an almost passive income stream. Lucrative list building can be both fun and easy once you know the correct keys.
Focus On Your Customers

Email newsletters are one the best ways to stay in contact with your customers and prospects. They give you an ongoing opportunity to become a “trusted advisor” and expert for your readers. This in turn creates confidence in you and your business and leads to lucrative list building.

But with spam and phishing scams flooding inboxes everyday, most people have become very cautious when giving permission to receive emails. So your emails and newsletter have to have good, quality content that is relevant, useful and interesting.

Here are five keys to lucrative list building…

(1) Share your knowledge
“Write what you know” has been the mantra for fiction writers for centuries. But it is even truer in business writing. You should be an expert in your niche market. If not you should be taking steps to learn and study about your field as quickly as possible. Use that knowledge and expertise to give your readers valuable tips or how-to information they can use to take action with and solve a problem.

(2) Feature a “Q&A” section
One of my favorite newsletters has over 50% of it content devoted to readers asking the “old man” small business questions. He showcases his 40 years of entrepreneurial experience every time he answers. While you may not have 40 years of experience, you can still invite your readers to submit their questions to you and then in each issue, you can answer 2 or 3. It’s a great way for readers and you to interact.

(3) Conduct Interviews
Once your newsletter is up and running, contact other experts or professionals in your field and get permission to interview them. You can easily do this over the phone. Ask questions that cover topics or problems that your readers have had issues with or seem to care about the most.

(4) To in-depth Product Reviews
Take a popular product or service, use it and then write an honest and detailed review of you what you think about it. Pretend that you are a one of your readers and ask yourself, “What would they want to know?”

(5) Use Success Stories
Everyone likes to hear about the ones who made it, the winners. Has your business changed the lives of one of your clients or customers? Do you have inspiring case studies or testimonials? You can even write “company profiles” showing how a customer or client is using your products or service. Reality tee-vee is popular because love learning about how the other half lives. Share true-life stories with your readers and they will love your newsletter.

Quality content is a keystone to lucrative list building. Once you have mastered the techniques above you will be will on your way to developing a strong downline or email list that will reward you handsomely over the years.

This article with useful information about the importance of list building and downline builder to increase your bottom line and ultimately your profits was brought to you by Michael Murphy. Try visiting also his list building site at
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