Archive for the tag: Sales

Email Marketing Solution – A Best Key To Generate Sales

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Every businessperson wants to target a large number of customers in order to increase sales of his product/services and that is all possible only with advertising solutions.

These days online advertising is used in a best way and some latest tools have been made apart from search engine marketing and banner advertising. Email marketing is one of the essential tool, advertising a broad range of products these days. Whether it is financial services, health products, latest gadgets, toys, clothes, asset management services or property. This type of advertisement can be made successful with the help of Email marketing solution providing companies.

An email marketing solution provides clients with different methods to upgrade their product or services through using various email marketing strategies. By using the right email marketing solution you are able to measure the effectiveness of your email marketing campaign.

You are probably speculating how you can get new customers and maintain all your existing customers via email marketing solution. You will be able to do this because email marketing solutions empower you to explore an attractive as well as professional email communication setup to be in touch with your clients on a daily basis. This also supports in making strong customer relationships. No doubt that this solution is more beneficial in comparison to regular emails.

It is a reality that Email services have a big impact on the online customers since these are direct. If the displayed product is beneficial for audience then they buy it. Email marketing solution is successful also because it is fast and random. These marketing solutions can be used to give more information at regular intervals to the online audience. Write-ups develop interest in the customers and since Emails are read and understood easily so Email campaigns are best way for promotional activities. Email marketing increase sales and promote products/services in a nice manner. With the help of these promotional campaigns you can anticipate your present customers from leaving your company also as you are maintaining a relationship with them over time.

A good email marketing solution will also provide better management of your campaign which means that your business will be marketed in such a way that only targeted audiences would be focused first. This target audience will be from that list which is actually interested in your products or services. This kind of marketing campaign can only be acquired through experienced email marketing solutions providing company. Thus, when you are searching for good email marketing solutions make sure you get these factors in them before appointing.

Email marketing Solutions are one of the oldest methods of marketing services and products through internet. It offers you the benefit in rough market of today. If used effectively it can increase your sales to soaring heights.

Hence, take the guidance of an Email marketing solution company to advertise your beneficial products. This is a good way to stay advanced in the online competition.

Author is passionate about promoting the responsible and ethical use of the great resource that is the Internet. Generally likes to write about email marketing services like email marketing solution & bulk email marketing

Effective Email Marketing – How to Use Email Marketing Build Rapport and Increase Sales

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When we talk about online marketing, we cannot leave email marketing out of the picture. Nowadays, email is the most common channel for communication online. If you know how to make use of email marketing to build rapport with your consumers, it can really help boost your business.

In this article, let me share with you the dos and don’ts of email marketing. Let us start off with what you should not do with email marketing:

1. Be sincere to help your subscribers. Do not try to sell your product and service in every email that you sent. If you do this, no one will be going to read your emails. So be sincere and provide useful information that will help your subscribers. Givers gain.

2. Do not send them emails every day. By sending emails to your subscribers every day, you will irritate them. This will make them view your emails as spam mails and they will not open your messages.

3. Do not use spam words like “free” in the subject header of your email message. This is because many mailing service providers will send your email to the spam folder if they detect spam words in your messages.

4. Do not talk to everyone with your email message. You should address your email message to a target audience.

5. Do not address many topics in a single email. Keep your email messages simple and straight to the point. Talk about one topic and make it good.

Now that we had gone through the things that you should not do with email marketing, let us move on to the things that you must do for effective email marketing:

1. Provide them with useful information. You should provide useful information in your email messages that will solve the problems of your subscribers. If you want to recommend a product or service, make sure your subscribers can benefit from it.

2. Make your email messages personal. Stay friendly and treat it as if you are talking to a friend.

3. Learn how to create anticipation. Especially before a product launch, you should send your subscribers a series of email messages to create the anticipation. Do not give it all away. This will make them anticipate your new product and you will enjoy a more successful launch.

4. Place an unsubscribe link at the bottom of your email message. By offering an easy unsubscribe option to your subscribers, you will gain more trust in them.

Email marketing is definitely an effective way of marketing to grow your business. If you are not currently using this channel to market your business, you should do it now.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that provides email blast and marketing services.

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Email Marketing Software Boosts Sales with Landing Pages

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Email marketing software has clearly proven itself as not only an important component of the marketing mix, but also as a pivotal medium for driving up sales. The Direct Marketing Association recently conducted a study that determined there is a return on investment of almost $ 50 for every dollar spent on direct email marketing. While that statistic is definitely staggering, it begs the questions: What key elements are important to convert emails into sales? And how do you use your email marketing software to achieve that amazing ROI?

The first goal is always to get people to open your email marketing campaign. For the time being, however, let’s assume you already have a captivated audience that has eagerly opened your message. Once opened, we’ll assume you have spent an adequate amount of time creating compelling copy for your email campaign that clearly explains to your reader exactly what you’re offering. Now comes the important part, where you want to take them from your email and onto your website where you can complete the sale.

Many marketers will include big bold calls to action in their email marketing campaigns that explicitly direct the recipient on what to do next. For example, phases like “Click here now” or “Quick! Click To Buy Now. Limited Quantities Going Fast” are all good calls to action. Other marketers however, take a more passive approach and write something a bit mellower, like “Learn More” or “Additional Information”. Depending on your audience and the product you are selling, you will have to choose an appropriate method. But, if you find one doesn’t work in your email marketing campaigns, then you can always switch to the other.

Just getting them to click is only the beginning of the battle. One of the most important pieces of the puzzle that can make or break your sale and really drive home the effectiveness and ROI of your email marketing campaign is the page you bring the person to, also know as the “landing page”.

A landing page does not have to be your homepage. Most marketers have found that with email marketing, much like search engine marketing, often times a custom landing page just for the specific campaign is the most effective. This is not to say that your homepage is not a good source of information, but it may be so cluttered with other distractions (like other products) that the user gets confused.

A custom landing page for your email marketing campaigns should be directly related to the link that was clicked. For example, if the reader clicks a link talking about a certain type of widget you have for sale, then the landing page should focus almost exclusively on that widget. After all, intuitively we know the user expressed interest in this widget, so why would we take them anywhere else but to the quickest route to close the sale for the widget?

Good landing pages for email marketing campaigns have a few common elements:

1. Less Is More
You may have tons of products and many things you want to say, but please restrain yourself. The old marketing philosophy of “keep it simple” completely applies to landing pages. By the time someone gets to your landing page, they’ve already opened your email and clicked on a link, so the last thing you want to do is make them work even more to find the information they’re looking for.

2. The page is an Extension of The Link They Clicked
When someone clicks a link in your email marketing campaign, they should see information directly related to that link. If someone, for example, clicks on one of your call to action statements about a particular product, the moment they get to your landing page, that product should be staring back at them. If someone clicks a link and then finds themselves looking at totally unrelated information, it takes less than a second to close your website and, suddenly, you’ve lost the sale.

3. Don’t Oversell Your Product and Scare Your Customer Off
While this point does tie into the “less is more” philosophy, it does warrant its own section because all too often businesses will attempt to cram every teeny tiny bit of information onto a webpage. I refer to this as ‘overselling’ because you are presenting the user with so much more information than they need to make the purchase. In fact, it’s just hindering your ability to close the sale. We’ve all probably seen the sales pages on the internet that seem to scroll endlessly, touting benefit after benefit about why a certain product is the greatest product in the world. Those make for the worst kind of landing pages for your email marketing campaigns because every time users have to scroll, they get more time to give up on the sale.

Tell people what they need to know and then stop. If you want to provide a link on your landing page for detailed specifications, that’s totally acceptable, but don’t make your page intimidating because it’s trying to cram so much information into your customer’s mind.

4. Make It Obvious What You Want the User to Do Next
If the goal of your landing page is to get someone to click the ‘buy now’ button, then make sure that button is very obvious. There is absolutely nothing wrong with having a big button on your page that clearly tells the customer ‘I’m the next step’, like ‘Click here to buy now’. If, however, your goal is to generate phone calls, then make sure your phone number is prominently displayed. If people have to guess what the next desired action is, then they may guess wrong or, worse yet, not guess at all and just leave.

With the above tips, you will be able to create well crafted landing page that will help boost the ROI of your email marketing campaigns. Lastly, make sure you are using a quality email marketing software that will track the clicks in your email marketing campaign so you can get instant feedback on the action, from the point users open your email, leading up to the point they get dropped on your landing page.

Robert Burko is President of, the premiere email marketing software for today’s small business. Robert has been featured on TV and Radio across North America and has consulted for both small & large organizations around the globe to help them achieve maximum results for their email marketing. is part of the business solutions network.

Using an Autoresponder to Boost Your Sales

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One of the most important aspects of any internet business is your list, and an autoresponder can help you create a large and targeted one.

What is your objective?, this is a question you need the answer for before you begin using an autoresponder or writing your first copy for that matter. The outcome of your campaign is as important as your goal where responders are concerned. If you want to easily reach your goal it’s helpful to keep the end result in mind. If you are seeking to sell something your objective will be set at getting your prospects to either purchase what you’re selling or help you generate leads. This is why you need a clear goal for long run results.

Secondly, put yourself in the shoes of your subscribers/prospects and see how you would react to the emails that you want to send out through your autoresponder. If you received this response would you be inclined to read the whole thing or even open it for that matter? Will the action be taken by readers? The answers are in the details, and these answers are likely to come easily if you are motivated to move your services forward. That is of course the tape that will measure the effectiveness of your autoresponders. Don’t worry about making changes, if they are necessary then do it.

If you’re not loading your autoresponder with messages ahead of time, you’re not making use of its most important feature. An autoresponder service like Aweber or GetResponse is great in helping you send out mass mailings to your list, but ultimately, their real value lies in how you schedule your email messages and send them out to your list. If you want to increase your sales or get more people on your list, the way to do this is to consistently follow up with your messages, and autoresponders make this simple to do.

You should have a series of emails that you’ve prepared ahead of time, so when you get a new subscriber, you can follow up with these readymade messages. It will take you some time to create all these messages, but once they’re set up, then the whole process becomes automated.

When all’s said and done, out of the above article it becomes apparent that valuable email marketing and proficient application of the autoresponder go hand in hand. If you have a hankering for your email marketing attempts to earn you some money, then put an autoresponder to use to create a strong foundation for your campaigns that are at a later date. Automating your email marketing doesn’t mean you should ignore the rules, nevertheless it means that you should respect them even more so, and present your list with a new experience each time they receive an email from you. Let your subscribers feel useful and make them aware that you’re there for them when they need assistance.

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Getting More Sales with Your Autoresponder

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Having an autoresponder series set up is like having a personal sales machine that is working 24 hours a day, seven days a week. Not only can this help you in your business and build up customer loyalty, it can also help you in your sales. As a matter of fact, many people that have tested this theory out have found that it takes up to seven messages for an individual to actually decide to purchase your product. That is the reason why having an autoresponder is the perfect way for you to be able to boost your sales without actually doing any more work.

Of course, it is important for you to make sure that everything is set up properly in advance. In fact, you can’t overlook any detail when it comes to getting your autoresponder series right. For example, you would not want to jump right out of the box and begin selling to them as if you had a relationship already established with them. It is always a better idea for you to establish the relationship first with an introductory e-mail and then to quickly follow-up with a subtle sales letter just a few days later. By building the relationship in advance, you are making it more likely for them to be willing to pull out their credit card and actually buying what you’re selling.

Another part of getting more sales with your autoresponder is making sure that everything is personalized. Most autoresponder companies will give you the ability to collect personal information along with the e-mail address. Although you could collect everything from their Social Security number to their ZIP code, you would lose a lot of subscribers if you are making them jump through too many hoops. Having their e-mail address and first name will be sufficient for you to be able to personalize both the e-mail in the subject line in order to get them to open the message and to read it.

Finally, don’t overlook the power of continuing to contact these individuals after the autoresponder series has been completed. It is very important for you to have regular contact with them and some individuals will look forward to your e-mail and may even buy one of your products, several months or years after the initial contact. As your list continues to grow, you will see more benefit if you continue to contact them on a regular basis, indefinitely.

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Writing An Autoresponder-Friendly Sales Pitch

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When writing an Autoresponder-Friendly Sales Pitch, it is good to keep in mind what it really is. And that is an easygoing sales pitch, which essentially is a sales letter disguised as an email. It should be written with one agenda. To entice the reader into clicking on the desired link in that email. The jump will take the reader to the target web page.

There are different kinds of friendly sales pitch emails, depending on the intended audience. The first type is for prospects, those who are potential buyers. And the second type is for buyers, those have already bought before and might be apt to buy again.

Regardless, your only aim is for the reader to click your link. In order for this to happen, the email must establish trust. Only after this will a potential customer click.

Perhaps the most important of the autoresponder is the subject line. It has to look like it is not canned. It has to provoke. It should intrigue. It should stand out from all the others. And it is critical to your success. If the reader does not open the email, the chances of your making a sale are zero.

Opening your email should be the highlight of the day for whoever reads it. You want them thinking of your email while sitting in traffic. And you have to do that without coming across as too aggressive or insincere.

Never insult his or her intelligence, yet you need to engage him or her. Humor is effective, but it has to be vanilla, with no hint of controversy. But it should be interwoven with the subtle sales message. At the very least, it should tie in to what your product is or represents. You want to be friendly and open.

However, do not get carried away with the story. This is supposed to be sales letter, not a short story. There must be a goal to the story, in other words, not just something for the sake of entertainment. People are busy these days; and while they might enjoy some entertainment, they will not enjoy something that just wastes their time.

You must conjure up a theme around which your story will be crafted, and this theme will be what sells the item. Their dreams or wants must be addressed. Your story will have a connection to them and their problem. And you have the solution.

Then, the product is introduced, because it is the solution to the whatever troubles. Your product is the savior. The benefits your product provides will have the customer practically throwing money at you.

Effective use of premiums, bonuses, free products, and other such enticements are very effective, as well as moneyback guarantees, too. These can be that final cherry on top that nudges the prospect into being a buyer.

Finally, autoresponders should not be long, maybe 700 words at the most. Basic text format is usually more efficient, as are basic fonts and font sizes. And do not be afraid to try different things to test what works best for your customers.

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Using an Autoresponder to Reap a Higher Amount of Sales

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Reap the benefits of your email marketing campaigns with the help of effective autoresponder usage.

First and foremost, before you start using an autoresponder service for your online business, it’s really important that you figure out which solution you should opt for. You should consider subscribing to an autoresponder service instead of hosting it on your own server. Managing your own autoresponder can be a headache, especially when you are starting out. You are outsourcing the management of your autoresponder when you subscribe to a service such as Aweber and GetResponse. This effective way of utilizing autoresponders means you don’t have to worry about your email being delivered on time or having bounce backs. Another factor that will make your emails more effective is being transparent and telling your prospects something about yourself. It’s best to give your subscribers as much information about you as possible, including your name, an email address where they can contact you, your website url and a phone number for your business. All of this will make your prospects feel very comfortable around you, which will obviously make them much more responsive towards your emails. When you engage in email marketing, it’s important to build enduring relationships with your prospects, and this is how you start doing that. If you want to build a list that’s responsive, it’s essential that you build up as much trust and credibility as you can with your subscribers.

If you’re not loading your autoresponder with messages ahead of time, you’re not making use of its most important feature. Scheduling your email messages in a strategic way, so that your list gets each one at a certain time, is the feature of an autoresponder that makes it such a powerful tool. Your autoresponder gives you a simple way to send out a series of messages to your list, each building towards the sale or whatever action you want them to take.

You want your new subscribers to receive not one, but a number of follow-up messages that you’ve scheduled to be sent out at pre-determined dates. The nice thing about this is that you only have to do the work of creating the messages once, and then everything is on auto pilot. As you can see, effectively using your autoresponder is not as difficult it may seem. Remember to focus on giving your list quality and automate your email marketing as much as possible.

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Increasing Your Sales with an Autoresponder

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Every Internet marketer knows the value of effective email marketing; without using email, it’s really not possible to create a long term business on the web. Although in order to really have some pull over email marketing, utilizing an autoresponder turns into a requirement. Yes, you can deal with your business minus an autoresponder, but there comes a time when it will be essential for you to place your marketing on auto-pilot and that’s the time that an autoresponder is practical. Employing an autoresponder, you’ll be capable to managing each one of your email marketing missions with a touch or a button while developing a strong bond with your subscribers. Yet the question is, what all do you need to take into account when utilizing an autoresponder?

First and foremost, remember that all people who get your email are impending customers, which is the reason you should regard their time and not inundate them with pointless rubbish. To put it another way, keep your email messages clear and revealing. Don’t put together a droning email with fluffy content, because it won’t benefit you at all. Every email that you write for your autoresponder series should be short and to the point. You will receive great results only if you pay attention to straightforwardness competence and put together a balance between the two. Secondly, don’t just assume that your subscriber/prospect would know everything about you. You need to let your list know who you are and what you do by including your name, your business name, your site’s address, your phone number, the best email to reach you at. Everyone feels better about dealing with people they know, so you’ll get better responses by being more open. When you engage in email marketing, it’s important to build enduring relationships with your prospects, and this is how you start doing that. If you want to build a list that’s responsive, it’s essential that you build up as much trust and credibility as you can with your subscribers.

When you start to leverage your autoresponder in the right manner, you can achieve remarkable results with your email marketing campaigns. The beauty of an autoresponder is that you can set up the system to send out anything -right from sending out special deals to your list to just communicating with them on a regular basis. You can take things one step at a time, using your subscribers’ responses as your cues to decide what type of messages to send out in the future. By paying attention to the clues your autoresponder gives you, you can increase your understanding of your list and tailor your offers to it. Next, don’t conceal yourself from your subscribers, but let them know who you are. When you send out messages to your list, give them some contact information, including your website and business name; also, invite them to email you, which will have to be at a different email than your autoresponder. All of this will make your prospects feel very comfortable around you, which will obviously make them much more responsive towards your emails. When you engage in email marketing, it’s important to build enduring relationships with your prospects, and this is how you start doing that. Don’t pass up any opportunity to build a stronger bond with the people on your list, because this will greatly improve your results.

So when you get new subscribers, you don’t want to only send them one email, but a whole series of them, which you’ve prepared and loaded in your autoresponder. The nice thing about this is that you only have to do the work of creating the messages once, and then everything is on auto pilot.

In summary, autoresponders are efficient and versatile tools that no email marketer can afford to be without.

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Email Marketing Tips For Maximizing Sales and Referrals Through Opt in Email Marketing

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Opt In Email Marketing as a Low Cost and Effective Marketing Strategy

If you’re not capturing leads on your website and blogs through an opt in email marketing form, you are leaving most of your profits behind. What most business owners and entrepreneurs don’t understand is that sales conversions are rarely immediate. With the right marketing, you are sure to attract some hot prospects who will act right away but most will not be ready. If you do not capture these prospects into a list, their options are limited to adding your page to their favorites. When you do this, the old saying, “out of sight, out of mind,” is what generally happens. You have most likely lost that prospect forever. These email marketing tips will help you to get started with an email marketing strategy that is likely to be productive and profitable.

Huge Profits Through Opt In Email Marketing

When an interested prospect finds your information and you give them the opportunity to opt in to your subscriber list along with a little incentive, you are in effect building a gold mine. Your list of subscribers provides you with a permission based opportunity to send information and offers on a recurring basis. It is a know fact that most sales occur after a prospect sees the information many times – as many as 10-15 in fact. The prospect may not open all of your emails but just by virtue of the fact that they are coming across his or her email with your name and message, does not go unnoticed. You are imprinting your powerful brand and when the time is right for that prospect to act, they are more than likely to call you instead of looking around for someone else. Through your email marketing, your subscribers can also forward your email to their list – some of whom may be the ripe low hanging fruit who is ready to act right now.

Email List Rental Verses Opt In Email Marketing

When you do not have an opt in list, in some cases you may want to use list rental as a method of jump starting or adding to an existing opt in email marketing list. When you rent a list from a reputable company, you do not gain direct access to that list. Instead, that company sends out your message to their subscribers who have agreed to receive information on particular subjects. The subscriber has some knowledge of the company to make it more likely that the email does not end up in junk mail or immediately deleted. But the response to such mailings is generally less than 1%. This means that the mailing must be sent to an extensive list and something of great interest to the market for it to be effective. List rental will never come close to replacing the value of your own permission based list of subscribers.

Building Your Opt In Email Marketing List

Besides including a form on your website, blog or social media site where allowed, there are many off line ways you can build an opt in email marketing list. If you are at a trade show, you may build a permission based list from offering a drawing at your booth for an attractive prize. As a speaker at an event, you may associate your list with a bonus offer that everyone in attendance receives. As long as you disclose your intention and have written documentation with the terms of adding someone to your list, you can effectively add them as a subscriber. Of course you must provide them with the opportunity to remove their name from your list with each email that you send. Once you create your list, you will want to import it into your bulk email marketing system.

Importing Your Opt In Email Marketing List

Most bulk email marketing companies allow you to import a list but require a double opt in registration. There are strict email marketing laws to prevent spam and failure to comply can cause a website to be blocked and black listed. Double confirmation requires the prospect to click a link that confirms their agreement to be part of that list. It is recommended that you provide a free and highly attractive incentive for your prospect to cooperate.

In the event that you already have a double opt in list of subscribers who may be your prospects or customers, it may not be desirable to ask them to confirm their permission again. Even with an attractive incentive, you may lose some of your subscribers who fail to confirm their permission in your new list. Some bulk email companies will allow you to import your list without a double opt-in, provided you can establish that the imported list is already confirmed through a double opt-in registration.

Email Marketing Tips for Your Success

These email marketing tips are intended to help you understand the value of opt in email marketing to your business success. If you have not integrated email marketing as an integral part of your marketing, you are leaving warm and hot prospects behind that are likely to become your future customers and sources of referral.

Since 1999, Ruth Kuttler of has helped small businesses to establish an effective Internet presence through strategies that can generate five and six-figure monthly incomes. Ruth Kuttler, creator of the VirOBiz content management system and viral marketing tool is a web design, web development and marketing specialist, the eBusiness expert on, a featured author on and has published “Winning Marketing Secrets” Ezine since July 2007.
WebPuzzleMaster email marketing system is one of the few bulk email marketing systems that allows you to import your existing double opt in lists. We also provide a variety of email marketing support services including custom templates and full management, delivery and reports. Get more information and request a quote for email marketing services.
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List Building Sales Funnel – 100% Newbie Friendly

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Don’t put off building an email list, not when it’s so easy to do! Your email list can make you tons of money by getting thousands of sales leads. This simple, 3-step strategy costs you absolutely no money out of your pocket! The secret is that you can start making money for free, and reinvest your profits to build even more revenue!

In this video, you’ll get a step-by-step tutorial for creating an email list, for free! Your first step is to build traffic. Start off with free methods, then use your profits to buy even more traffic! Watch for a demo on how to build an effective squeeze page, then optimize it for maximum effectiveness. With the emails you collect from your squeeze page, you can start making some cash!

Next, you can send your traffic to an offer page, and send follow-up products to your entire email list for continued revenue! This method will pay for you to buy some extremely helpful ads, gaining you more money and customers over time. Then, just repeat the cycle, with specially created instant offer profits to spend on even more traffic for you! This is an extremely effective cycle, so you can run it as long as you want to make profits!

Get the full story on how you can build your own lucrative email list, and see how to make your online business work for you!

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